About me
A highly motivated individual with 7 years’ experience across partnerships, FMCG, retail and technology sectors in creative agencies and project led roles, delivering campaigns from pitch through to implementation. A creative, independent thinker seeks new opportunity in a marketing based client side role.
Key Skills and Strengths:
- Excellent communication skills and competent in building and maintaining relationships with people at all levels. Highly experienced in managing senior stakeholders and agency partners.
- A creative, independent thinker with high attention to detail.
- Proactive team player with outstanding initiative.
- Commercially focused, with strong business acumen.
- Flexible and reliable worker with outstanding organisational, multitasking and time management skills.
- Quick and keen learner with a strong ability to express ideas with clarity, confidence and logical reasoning.
- Held in high regard and respected among colleagues, clients and peers.
Work history
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Account DirectorTBK Group
Full Time
Account Director
Client: Lucozade Ribena Suntory: Partnership activation and promotional marketing
Responsibilities: Pitching, winning and executing 2017 campaign for Lucozade Zero. Winning campaign idea: ‘Zero To Pay at Missguided’ – an integrated partnership with outstanding results, leading to a second run of activity in 2017. The campaign is currently being submitted for both IPM and MAA awards.
https://www.campaignlive.co.uk/article/lucozade-zero-missguided-campaign-creates-buzz-westfield-stratford/1444438
Responsibilities: Planning, delivery and execution of Lucozade Energy partnership with Deliveroo
http://fieldmarketing.com/news/lucozade-energy-launch-biggest-ever-sampling-campaign-partnership-deliveroo/
Client: Carlsberg: San Miguel on and off trade activation
Responsibilities: Strategic development and launch (summer ‘17) of on trade programme for San Miguel. Management and delivery of on pack promotion for San Miguel in the off trade.
https://www.promomarketing.info/san-miguel-launches-experience-based-trade-consumer-promotions/
Client: Baxters: Social and influencer strategy
Responsibilities: Planning, management and implementation of a social campaign with digital hub for the launch of Baxters Deli Toppers.
Client: Camelot: Strategic Consultancy
Responsibilities: Strategic planning and implementation of Camelot’s biggest promotion to date – ‘Mega Friday’ for Euro Millions.
Account Responsibilities:
- End to end project management, recruitment and management of partners for activations, ways of working, scoping, budget and finance for the accounts, fulfilment, account growth, supplier management, X agency team management, client servicing and team management of AM and AE.
Additional:
• Key member of the pitch team that won the LRS business, helped grow the Lucozade account across the portfolio (Energy, Zero, Sport), and secure work for 2018.
• Awarded IPM marketing diploma – passing with Merit
• Promotion from SAM to AD (May ’16)