Lolita Masagutova

Content Creator

  • LocationUnited Kingdom



  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Editing
  • Blogs
  • Social Media Marketing
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Content and Media Writing
  • Copywriting

Work history


Social & Content Creator


Feb 2013
  • Social Media: - Creating and posting on-brand, engaging daily content for all social media platforms: Facebook, Instagram, Twitter, Pinterest, Google+ and Tumblr. - Continue growth across all platforms by implementing and tweaking the strategy for each social media platform. - Sourcing imagery and writing captions for all above social media platforms daily. - Analyse growth on a weekly basis by creating a performance report. Content: - Decide theme, source imagery, create copy, curate product selection and oversee all content for the weekly ASAP54 newsletters. - Curate all content across the app; including sourcing imagery, overseeing the curation of featured content on the Discover screen and creating and editing all copy. - Curate all content across the website; working to build the editorial side of the site, overseeing the Outfit of the Day content, creating and editing all copy. - Push Notifications: Create engaging copy to increase push notification opens. Other: - Be the 'Tone of Voice Guardian'; ensuring the tone of voice is kept engaging and consistent across all platforms. - Ensuring all content and communication with the customer is kept on brand at all times. - Manage day-to-day tasks of Editorial Assistant and Graphic Design Intern.


Community Manager


Dec 2012 - Sep 2015
  • Updating client community/social networking pages using own content and standard responses. Offering advice and ideas directly to clients. Communication with clients and preparation of reports, spreadsheets for the clients. Social media crisis management.




Sep 2012 - Dec 2012
  • Responsible for online user generated content moderation for a number of high profile brand advertising campaigns in the US and UK, flagship TV channels, global news broadcasters and corporate communities. Online users generated content moderation in English, Russian, Ukrainian and other languages according to clients’ projects guidelines. Assisting Project Group Managers with training of new team members.



BA) Advertising Management Brand Management

Manchester Metropolitan University

Aug 2012 - May 2015