Hybrid Creative and Commissioning Lead, operating across both the Production and Creative departments in advertising.
I specialise in shaping the look and feel of moving image briefs, whether physically through my own personal skill set or by identifying and securing unique moving image talent, with a strong focus on diversity and inclusion, which is central to my approach in everything I do.
With 13+ years of experience in Production, Advertising, and Events, I’ve built an extensive network of top talent. Additionally, I bring expertise as a Music Coordinator, including music searches. My interests span youth culture/trends, music, fashion, travel, hospitality, fitness, lifestyle and all things delicious.
Brands include: Google, Honda, FIFA, Lidl, Nando’s, P&G, Teenage Cancer Trust, YouTube and Valentino.
Projects
- NCS MixtapeWorking with NCS we asked their Gen Z collaborators for their thoughts on themselves, their community, their world, and all the things that are important to them. Then we took it into the studio to collaborate with some famous faces and produce an original soundtrack of their lives. Linking up with producers Star.One, were Saidu, Victoria Jane, and Emma Cannon, who took their ideas and opinions, and used them to lay down three different tracks, with beats and lyrics to inspire the generation a
Projects credited in
- Elton John — The CutOn the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.
Work history
Commissioning Lead & Content CreativeKarmarama
London, United KingdomFull Time
Moving Image Talent | Content Creation & Direction | Music Supervision | Development and Production | Art Director | Event Curation | Wellbeing Coach & Mental Health First Aider
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Music Curator / Freelance Writer & ResearcherLollywhispers.com
London, United KingdomFreelance
Music research/ Trends/ Influencer/ Playlist Curation/
Music event and release reviews/ Yearly charts
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Skills
- Creative Research
- Trends
- Client Liaison
- Branded Content
- Filmmaking
- Production
- Music Searches
- Coordination
- Creative Art Direction
- Commissioning Content
Education
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BA(Hons) Fashion CommunicationSouthampton Institute
- Southampton, United Kingdom
All aspects of fashion;
Styling
Photography
PR
Illustration
Trend Forecasting
Editorial
Photoshop & InDesign
Journalism
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Art and Design FoundationWinchester School of Art, University of Southampton
- Winchester, United Kingdom
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