Salut.
I am a French Creative / Art Director with 11 years’ experience in Advertising.
I’ve worked in Paris, Berlin and Hamburg. I was living the dream, the only thing missing was the weather... so I moved to London 6 years ago where I’ve worked at Mother and currently at Havas.
I believe this experience has made me a more versatile and open-minded person, able to draw inspiration from different cultures and create original and edgy concepts.
A slight unorthodox start with a Master’s degree in Marketing and Communications, has given me a strong strategic mind and a broader perspective on problem-solving.
Always looking for inspiration, I like thinking that big ideas can be found on any corner. Because as someone I can't remember once said, ‘Take a wrong turn, who knows where it'll lead’.
Projects credited in
- We Speak BabySwiss brand Medela was branching out into baby feeding products, building on a heritage of 60 years as the world leader in infant feeding and breast pumps. Our insight was that babies are desperate to communicate with the world, but parents are often at a loss as to how to understand them. ‘We Speak Baby’ playfully exaggerates Medela’s baby knowledge, and gives the brand real personality as they ‘translate’ babies’ thoughts.
- ellaOne - MY MORNING AFTERWhen ellaOne a pharmaceutical morning after pill brand, came to Havas asking for a campaign bolder than ever, the challenge was gladly accepted. The stats told us women were avoiding the pill because they felt ashamed. Our re framing involved turning the walk of shame into a liberating choice.
Work history
Senior Creative / Art DirectorHavas Group
- London, United KingdomFull Time
Creative / Art DirectorMother London
- London, United KingdomFreelance
Skills
- Concept Ideas
- Creative Art Direction
- Storyboarding
- Graphic Design