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Lorena Moro

Senior Multimedia Designer

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  • LevelSenior
  • LocationItaly
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMultimedia Designer - E-commerce Manager - Graphic Artist


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About me

With sharp eyes for pixel-perfect design, I am an enthusiastic, multi-task and hands-on professional with a wide sense of businesses opportunities.

Locked Pro Plan feature


  • Creative Arts
  • Digital/ Print
  • Branding Packaging
  • Graphic Design
  • Digital Design
  • Print Production
  • Visual Merchandising
  • Ecommerce Development
  • Data Analyst
  • Abobe Indesign/photoshop/illustrator

Work history


Senior Multimedia Designer / Owner

FV Brands

Aug 2015
  • Orlando, United States
  • Full Time
  • • Branding creation, visual guidelines management and brand identity; • E-commerce planning, visual design and web development; • Social media marketing planning and execution; • Digital design and web development; • Advertising concepts and promotional campaigns; • Graphic design and Pre-press production – specification and artwork to print; • Packaging design, mock-up assembling, prints and presentations; • Image retouching and photo manipulation; • POP/Merchandising concept and design; • FileMaker Development and Prototyping for CRM; • Amazon marketplace management: orders, inventory, metrics and feedbacks; (US and CA) • Amazon listings setup, pictures, descriptions and tracking seller support for upc/ean issues; • Amazon fulfillment integration, labeling and shipping; • Signage design and production; • Management of ideas, concepts, presentation deadlines and workflow; • Solid knowledge in typography, layout and form. Creative thinking and strong production capabilities.


Product Designer / Ecommerce Manager

MegaLoom Store

Mar 2014 - Jul 2015
  • Full Time
  • • Branding concept and marketing management; • Graphic Design, Packaging Design, Social Media Ads; • E-commerce development in Prestashop 1.6; • Software design, database management and administration; • Operational workflow design and management; • Team leadership and training; • New products research and development; • Trading with international company to import merchandising; • Feasibility studies and strategic decisions for business management.


Project Manager / Owner

Multipla Financial Services

Oct 2009 - Mar 2014
  • São Paulo, Brazil
  • Full Time
  • • Design, specification and development of CRM platform for Active Contact Center; • Data modeling, data migration and data mining; • Performance and tuning/optimizing in PL/SQL code; • Oracle database schema creation and management; • Data handle, strategies management, B.I; • Automation upload of the lists in the predictive dialer in a daily basis, improving sales performance by 50%; Recycling strategies; • Data management and transfer between different servers: MySql x Oracle x SQL Server; • Design, development and deployment of Sales and BackOffice Management System in FileMaker Pro 11, connected in Oracle Database through ODBC, integrating the sales workflow: customers, contracts, backoffice and sales dashboard into an unique system; • Control Desk Monitoring: KPI measurement (Inbound and Outbound) to follow agent's performance and sales productivity, improving the conversion rate by 2%; • Asterisk Dialer Plan Configurations (SIP.conf e Extensions.conf); • Training, tests and support; • Wide use of tools: Oracle PL/SQL, MySQL, SQL Server, FileMaker Pro, Asterisk, PHP and GoAutodial; • Feasibility studies and strategic decisions for business management; • Deep understanding of Financial Loans products.


Graphic & Digital Designer / Owner

Pura Agency

Sep 2003 - Oct 2010
  • São Paulo, Brazil
  • Full Time
  • • Design creation and production of promotional campaigns, point-of-purchase materials (POP), signage design, packaging, trade marketing and endomarketing campaigns. • Image retouching, mockups assembly. • Trade marketing campaigns and shelf planograms. • Media planning, ads, folders, webdesign, packaging design and editorial projects. • As IT professional, I developed the own agency ERP to manage customers, jobs workflow and deadlines. • Mainly customer's brands: Abbott, Apotex, LG, Volkswagen, Aché, DHL, Excel Logistics, Merck Sharp & Dohme. • Wide use of tools: Adobe Illustrator, Photoshop, InDesign, QuarkXPress and Lightroom



Graphic and Multimedia Design

Universidade Anhembi Morumbi

Jan 1999