lorena serrano

spanish copywriter and transcreator

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Art Director - Creative Director


About me

With 15 years experience in the advertising industry, my specialty is creating big ideas for international clients. Born and raised in Madrid, I began my career as a copywriter at 180 Altavia, followed by Tactics Europe for four years. In 2007 I moved to Y&R Madrid, where I created global integrated campaigns for Land Rover, Mothercare, easyJet, Save the Children, Repsol, Carrefour, Movistar Telecom, Fnac, ONCE and BBVA Bank. In 2011 I cofounded Ti22, a magazine about visual culture to inspire the Spanish creative community. I moved to London in 2013 to study at the Central Saint Martins School of Arts to pursue my increasing love for global creativity. Now I am Senior Spanish Copywriter at 81Agency and editor at Ti22 Magazine.


  • Advertising
  • Copywriting
  • Screenwriting
  • Creative
  • Web Content
  • Word

Work history


Senior Creative Copywriter

Y&R Madrid

Mar 2007 - Feb 2013



Creative Advertising

Escuela Superior de Publicidad of Madrid

Aug 1999 - May 2002
  • Master of Creativity and advertising.