lorena serrano

With 15 years experience in the advertising industry, my specialty is creating big ideas for international clients. Born and raised in Madrid, I began my career as a copywriter at 180 Altavia, followed by Tactics Europe for four years. In 2007 I moved to Y&R Madrid, where I created global integrated campaigns for Land Rover, Mothercare, easyJet, Save the Children, Repsol, Carrefour, Movistar Telecom, Fnac, ONCE and BBVA Bank. In 2011 I cofounded Ti22, a magazine about visual culture to inspire the Spanish creative community. I moved to London in 2013 to study at the Central Saint Martins School of Arts to pursue my increasing love for global creativity. Now I am Senior Spanish Copywriter at 81Agency and editor at Ti22 Magazine.