lorena serrano

lorena serrano

spanish copywriter and transcreatorLondon, United Kingdom
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lorena serrano

lorena serrano

spanish copywriter and transcreatorLondon, United Kingdom
About me
With 15 years experience in the advertising industry, my specialty is creating big ideas for international clients. Born and raised in Madrid, I began my career as a copywriter at 180 Altavia, followed by Tactics Europe for four years. In 2007 I moved to Y&R Madrid, where I created global integrated campaigns for Land Rover, Mothercare, easyJet, Save the Children, Repsol, Carrefour, Movistar Telecom, Fnac, ONCE and BBVA Bank. In 2011 I cofounded Ti22, a magazine about visual culture to inspire the Spanish creative community. I moved to London in 2013 to study at the Central Saint Martins School of Arts to pursue my increasing love for global creativity. Now I am Senior Spanish Copywriter at 81Agency and editor at Ti22 Magazine.
Projects
  • Repsol 50th Anniversary
    Repsol 50th Anniversaryoffline and online campaign
  • BBVA Bank
    BBVA BankBBV Bank offline and online campaign.
  • Movistar Telecom SMS Promotion
    Movistar Telecom SMS PromotionMovistar Telecom SMS Promotion, we made tv, print, radio, online and social media.
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Work history
    Senior Creative Copywriter
     - 
Skills
  • Advertising
  • Copywriting
  • Screenwriting
  • Creative
  • Web Content
  • Word
Education
    Creative Advertising
     - 
    Master of Creativity and advertising.