Lorenza Fedele

Sales & Marketing Manager



About me

An enthusiastic, resilient and versatile marketing and sales manager with experience in defining and overseeing sales and marketing activities to target the hospitality, fashion, automotive and finance verticals. In this role, I oversee the company’s B2B sales & marketing efforts for Europe and Middle East while supporting the team for the Americas and Asia. I’m truly passionate about my work and particularly enjoy working with the client through that collaborative and creative process that leads to a complete solution - from the idea generation to the design, manufacturing and global distribution. I can relate well with people at all levels and have the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment.


  • Fashion
  • Marketing PR
  • Excel
  • Office
  • Powerpoint
  • Word
  • Social Media
  • Spanish
  • Project Management and Multi-tasking
  • English
  • Strategy and Planning
  • Sales and Account Managment
  • Italian
  • Presentations Proposals
  • Team Coordination

Work history


Sales & Marketing Manager

Pelicans Group

Aug 2013 - Feb 2016
  • • Defining and developing global sales and marketing strategies to re-launch the Hospitality and Fashion verticals • Supporting the sales and marketing activities for automotive and finance industries. • Bringing in new clients and developing the existing client database • Managing the full process from initial sales pitch through to design, production, delivery and customer aftercare • Tailoring product proposals according to customers’ briefs and producing written product presentations accordingly • Liaising with directors, administration, design and production departments in UK, USA and India • Hosting meetings and client presentations • Market research • NPD - Recommending whether the company will add or drop products and determining which products the company should emphasise • Managing and assisting in the development marketing collateral - website, social media, newsletter as well as photography and brochures


PR Assistant

Spoon PR

Jun 2012 - Aug 2013
  • • Developing Press/PR plans • Researching and creating press opportunities • Managing contact database • Establishing and maintaining relationships with press and clients • Answering both internal and external queries • Translating press releases and other promotional materials from/to Italian • Writing blog posts and website content • Organizing press trips & events




London Metropolitan University

Sep 2009 - Jun 2012
  • Marketing