• Developed, implemented and analysed 9ine’s digital marketing strategy including a social media strategy with a ROI of each area. • Developed internal marketing activities to support the 9ine vision cross-functional teams. • Managed CRM database, cleansing and segmenting the data into specific groups for use in new business and marketing campaigns. • Developed and improved the website design and functionality to articulate 9ine’s service portfolio, updating all digital marketing channels (Website, Twitter, Linkedin) with marketing news, case and general updates. • Tracked and assessed activity on the website leading to improvements to the functionality enabling a higher success rate in visitor interaction, managed and updated the website via Wordpress CMS. • Provided daily reports to internal sales and new business on organisations or individuals whose details have been tracked for business development purposes. • Assessed and cross referenced all data points (Google stats, A1, CRM, mail shots, event attendees) to evaluate and inform strategic clients for business development purposes. • Liaised with clients in reflecting their brand image within 9ine content, collateral and campaigns. • Designed mailshot and email templates, developed video and other digital media content.
• Held roles in both press office and digital teams where we developed and managed social media and marketing campaigns for the “Tao Film Fest”. Driving brand awareness analysed data and used insights to devise creative content schedules, created templates and communications materials. • Used external software such as Gorkana and Google Analytics to identify key media organisations, which were then used to deliver communication and media strategies. • Liaised with press and online broadcasting companies, monitored relevant news, achieved regular coverage in target national media outlets as a result of targeted media communication network. • Achieved a strong, visible social media presence, developed concepts with viral potential and continuously monitored online public relations to ensure the success of the Festival. • Sourced sponsorship opportunities, carried out targeted market research, involved in organizing and maintaining high profile events and conferences.
Media, Communication and Development