Lorna Martin
Available

Lorna Martin

Content ManagerUnited Kingdom
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Lorna Martin
Available

Lorna Martin

Content ManagerUnited Kingdom
Work history
    M
    M
    Content and Optimisation ExecutiveMumsnet
    London, United KingdomFull Time
    Responsible for delivering all Mumsnet Jobs content, including sponsored content. Designed and implemented both the content and social media strategies for Jobs. Edit all content in the CMS before publication. Report on a range of metrics using SEMRush, Google Analytics and Looker.
    M
    M
    Editorial AssistantMumsnet
     - London, United KingdomFull Time
    Contributed to the site design and team strategy of Mumsnet Reviews. Organised testing logistics, liaising with brands, testers and freelance writers to produce expert, well-researched articles. Wrote product reviews from testers' notes, as well as creating buyer's guides, subbing content from freelancers, and building pages within the CMS (including editing images in Photoshop). Successfully optimised pages for search using SEMRush and Google Analytics.
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Skills
  • Social Media
  • Project Coordinator
  • Article Writing
  • Admin Skills
  • Building Relationships
  • Prioritisation
  • Editing
Education
    B
    B
    BA (Hons) Creative Writing (1st Class Honours)Brunel University London
     - London, United Kingdom
    Modules included english literature, fiction, journalism, and poetry.
Awards
    B
    B
    Brunel Writer PrizeBrunel University London
    Awarded to the graduate with the highest grade.