Lou Nylander

Commercial Planning Manager

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • SEO
  • Excel
  • Word
  • Sales Engagement
  • Digital Online Design
  • Digital Trends
  • Digital Print Media
  • Progammattic
  • Social Content Strategy
  • Digital Buying
  • Real Time Bidding

Work history

Currently

Commercial Planning Manager

Huffington Post ~UK

Aug 2013
  • I work closely with the Sales, Product and Research teams to help articulate the positive impact of our brands (such as AOL, Advertising.com, Huffington Post UK, Aol On & BE ON etc), communicating Aol's outstanding product suite in a clear, concise manner via sales and marketing collateral to our key clients. Key Responsibilities: Develop data driven narratives to position advertising solutions in market. Create audience driven stories and bring them creatively to market. Disseminate core messages to other business teams through strategic support and direction. Build working relationships with stakeholders across the company. Stay current with digital marketing and technology trends by industry vertical, and the evolution of the global online advertising landscape and apply this marketing strategies. Partner with the Internal Creative team and Product teams to creatively market core messages through stories and sales collateral. Partner with the Marketing Operations team to deploy campaigns and distribute materials across regions and business units. Manage multiple projects at a time with varying turnaround times. Proactively seek to identify business opportunities and find solutions.

2013

Media Manager

Mediacom

Dec 2011 - Jul 2013
  • Principal digital lead on GSK, VW and Directline

Education

2013

Creative Industries

Birkbeck, University of London

Aug 2011 - May 2013