Louis Carter Global Creative Studio Director | The Dots

Louis Carter

Global Creative Studio DirectorLondon, United Kingdom
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Louis Carter

Global Creative Studio DirectorLondon, United Kingdom
Projects
  • Camberwell Press
Projects credited in
  • 200ml Fever Tree bottle range visuals
  • Bombay Sapphire Glasshouse - Brand AdvocacyBar Convent Berlin (BCB) is one of the world’s 
largest international bar and beverages fairs.
 GLOCK collaborated with some of the most innovative figureheads in the industry to design
 ‘The Glasshouse by Bombay Sapphire’,
 an immersive experience and stand which
 inspired both guests and competitors alike.
  • Dewar’s Scotch Egg Club - Global CampaignIntroducing the Scotch Egg Club. A global movement of whisky, chickens and games created for Dewar’s by GLOCK. We developed the Scotch Egg Club concept and brand and are responsible for positioning and brand development. Our work includes comprehensive activation guidelines and growth driver toolkits for all global markets.
  • Fever-Tree Gin School - Global CampaignGLOCK designed the Fever-Tree Gin School, a brand new master class to educate consumers on the origins of tonics and gin, and the creation of the perfect pairing. We brought the experience to life with vintage school rooms, authentic lab equipment and a focus on botanicals, giving the session an organic and relaxing feel. After the success of the first London events, Gin School is now being implemented further in key global markets.
  • Martini Caffè Torino - Experiential CampaignTo celebrate the official European launch of Martini Riserva Speciale Bitter, GLOCK was commisioned to create an installation that payed homage to the original Caffé Torino in the Piazza San Carlo, Turin, a masterpiece of Italian design dating back to 1903. The cafe provided the perfect environment for guests to enjoy classic Italian appetitivo, as well as sampling a perfectly mixed negroni at the touch of a button from a ‘Toret’ - a bull headed water fountain, classically found on the streets of Turin.
  • Dewar’s Emporium - Global Retail CampaignGLOCK developed the John Dewar & Sons Fine Scotch Whisky Emporium. A global platform to showcase the brand’s core blend, Dewar’s, and its five single malts within – presented together in one place. The activation offers insight into the unique personalities of all of the Emporium’s whiskies and includes a one of a kind vaporised sampling experience.
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Work history
    Creative Studio Director (Global)Jo Malone London
    London, United KingdomFull Time
    Production ManagerGLOCK
    London, United KingdomFull Time
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Skills
  • Project Co-ordination
  • Account Management
  • Design
  • Design Agency
  • Strategic Marketing
  • Brand Activation
  • Project Direction
Education
    (BA hons) Graphic Design
    London, United Kingdom