I handle all digital assets approved by Art Directors to be converted and passed onto our Retouching house. Maintaining all marketing assets within DAM system, enabling the studio to have all the correct and relevant content available immediately. Responsible for the colour management of all the digital and print assets. Creating and managing all retouching briefs for our supply chain partners. Managing offline briefs for inserts into the catalogue. Maintaining and organising the schedules and budgets for these briefs for a seamless delivery. Negotiates with the creative supply chain to ensure best in class creative services against budget plan. Appointed as project lead to manage delivery of the Boden Blog, which publishes four to five articles each week. Sourcing and managing the creation of all content for the Blog and ingesting this into Wordpress. Distributing blog content for approval and then collating all comments and amends to produce live articles. Responsibility for managing the production of all Boden national press advertising activities across print and digital. Fully conversant in WorkFront MRM project management software. Acting as subject matter expert for further business implementation.
Responsible for studio equipment - setting up, dismantling and preparation for location shoots. Supported in-house photographers on daily shoots. Working with various creative teams, I managed photography budgets and devised schedules for the successful execution of internal and location shoots. Would evaluate the best team makeup for assigned projects. Managed projects through to final stages of completion by keeping the teams on track and focused. Determined project risk on an ongoing basis escalated issues as required. Produced quick prep work in readiness for retouchers to begin work on final images captured.
Established myself quickly and began leading the Visual Elements department. Led the iPhone 5s/5c retail launch. Interpreting briefs for installation of all in-store POS and POP promotional collateral. Working to Apple’s corporate brand guidelines to ensure all visual elements are consistent across the globe. Accountable for budget of visual merchandising equipment. Maintaining server performance so that all Ethernet ports are working correctly. Devised the support program for the upgrade and serving for all in-store POS devices.
I studied a creative Photography degree.