Louisa Ferguson

Louisa Ferguson

Senior Account ExecutiveLondon, United Kingdom
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Hannah Foster
Louisa Ferguson

Louisa Ferguson

Senior Account ExecutiveLondon, United Kingdom
About me
A bright, articulate and energetic professional with a first-class honours degree and just over two years of experience working in the food and drink sector. Possessing a strong commercial, analytical and challenger mind-set. Excellent track record of managing senior stakeholders, multiple projects and working with established global brands. Looking for a new challenge that will apply industry knowledge, business acumen and interest in strategic marketing and communications.
Work history
    TASTE Communications Ltd logo
    TASTE Communications Ltd logo
    Senior Account ExecutiveTASTE Communications Ltd
    London, United KingdomFull Time
    TASTE is a leading food and drink PR & communications agency. My clients included, Linda McCartney Foods, The Original Black Garlic, & Diageo (Baileys). • Driving media coverage for clients across all channels. • Media and influencer relations. • Researching ideas for new business pitches. • Securing partnerships. • Event planning and management. • Media monitoring and account administration. Achievements: • Successfully arranged a photoshoot for The Original Black Garlic. • Secured three amazing on trade partnerships for National Pizza Day 2020. • Proactively managed influencer content creation for Linda McCartney Food’s January NPD launches. • Leveraged my network within the food and drink industry to generate new business conversations for TASTE.
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    ConsultantNigel Wright Group
     - London, United KingdomFull Time
    Nigel Wright Group is a top FMCG recruitment agency. My specialism was recruiting mid to senior- level marketing and communications professionals within the food and beverage sector. • Held fully accountable for managing multiple projects, building pipeline, hitting sales targets and KPIs. • Developed and won new client relationships through expanding networks. • Grew new business by attending networking events and trade shows. • Consulted with Marketing Directors and business leaders of top food and drink companies. • Delivered and managed multiple search projects. • Negotiated fees, contracts and offers. Achievements: • Won pitches for Red Bull and William Grant & Son’s preferred supplier lists. • Successfully placed the Marketing Director at Wahaca. • Won new business accounts with Rebel Kitchen and Bonne Maman. • Built enduring relationships with leaders of food and beverage companies. • Balanced part time study (CIM - Level 4 Certificate in Professional Marketing) with a demanding full-time job.
Skills
  • Project Management
  • Communication
  • Presenting
  • Client Management
  • Sales
  • Networking
  • Research
  • Brand Activation
  • Pitching
  • Brand Campaigns
Education
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    First Class Honours BA SociologyUniversity of Exeter
     - Exeter, United Kingdom
    Awarded: The Dean’s Commendation for exceptional performance in third stage of study.
Awards
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    The Dean's Commendation for Outstanding Performance at Third Stage of StudyUniversity of Exeter
    Award for high academic performance in my third year.