Projects credited in
- Xbox x ScapeHow do you break the perception of gaming as a solitary activity? By showcasing the power it has to bring people together, create tribes and unite players. I orchestrated the partnership between XBOX and Scape, rolling out devices in their communal spaces across their UK properties. We created activation campaigns for new releases and inter-location tournaments, starting with an all-out Gears 5 Mega-Tournament. We also run competitions with various XBOX prizes, with 20 lucky winners getting V
- Balls to the Wall: Ballie Ballerson TakeoverImagine a sea of 1 million balls. Pair that with cocktails with a nostalgic twist. Throw in the best mix of RnB, disco and house beats to party to. And then put that all together for a 5 hours of the best welcome party, thrown for over 1K guests. Hailed as one of the student accommodation industry's best welcome parties, the event generated an increase of +350% social engagement, +230% social mentions and an overwhelming increase in positive social sentiment.
Work history
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Social Media ConsultantAMERICAN EXPRESS - CENTURION
London, United KingdomFull Time
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Content Creator & Community ManagerBABB
London, United KingdomFull Time
I create video, photo and design content for all of BABB’s social media platforms. I am in charge of regularly posting such content on channels such as YouTube and Instagram where I utilise online auto-scheduling systems, and I am point of contact for our community of 15,000 people where I predominantly answer queries through Telegram . I worked with the Creative Director and Marketing Director on brand alignment and developing our identity and established an archive system for all content.
My most notable achievements include:
- Doubling the number of YouTube subscribers to nearly 2,000
- Establishing an Instagram following organically to nearly 600 followers
- Creating the first BABB promotional video (BABB App demo)
- Casting, organising, location scouting, shooting and editing two photoshoots which are used company wide as brand imagery and within the app
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Skills
- Social Media Marketing
- Digital Marketing
- Content Creatiion
- Video Production
- Video Editing
- Photography
- Adobe Creative Suite
- Copywriting
- Camera Operating
- Brand Alignment
- Videography
- Marketing Strategy