Louisa O'Reilly

Events Executive

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Events
  • Marketing PR
  • Live Event
  • Administration
  • Consumer PR
  • Events PR
  • Office Management
  • Pitching
  • Project Management
  • Event Execution
  • Event Organisation
  • Event Planning
  • Communications
  • Media Relations
  • Relationship Management

Work history

2015

Freelance PR Consultant

Brandcontent

May 2015 - Aug 2015
  • Assisted with creating and implementing creative PR and event strategies; identified priorities and moved projects forward; liaised with national, business and tech media such as Daily Express and TechCrunch; liaised with conferences and events to secure and arrange speaker slots for clients; created detailed activity reports including AVE figures, cost per eyeball figures and competitive analysis; wrote and placed bylined articles on behalf of clients.

2015

Campbell Brown PR

Mar 2014 - May 2015
  • Assisted with creating and implementing strategies; liaised with clients including Thomas Cook and Naked Wines; assisted with project management and identified priorities; tracked campaign budgets; managed weekly reports for clients; built relationships with national, consumer and lifestyle media such as Daily Telegraph and MailOnline; managed a variety of events including press events, awards ceremonies and networking events for 8 to 200 people; negotiated partnerships; wrote press releases; proofread copy; wrote award entries for Disney; implemented national research and analysed results; created campaign summary reports and evaluation reports; pitched for new business and assisted with creating new business proposals. Acted as Executive Assistant for team; managed interns; managed team diaries; set up and maintained company filing systems; created and processed invoices; processed expenses; coordinated travel; managed CMS; managed agency’s social media channels and blog.

2014

Member Communication & Event Executive

The Hideaways Club

Aug 2013 - Mar 2014
  • Contributed to business development by managing global events for up to 100 guests with budgets of up to £10k; administered e-marketing to up to 3,500 recipients using Pardot CRM system; communicated with 400+ Members through monthly e-newsletter and social media; negotiated print advertising deals; liaised with external digital content marketing agency regarding the company blog; managed CMS; liaised with international PR partners to secure global coverage; wrote press releases; proofread copy; tracked campaigns weekly to measure ROI using GA; assisted with direct marketing to up to 5,000 addresses; undertook design tasks (inc. using Adobe InDesign); processed invoices; coordinated travel.

2013

Learning & Discovery Team Events Organiser

Peak District National Park

May 2013 - Jul 2013
  • Organised, managed and delivered a series of family-friendly arts events across the Peak District, with a focus on promoting sustainability in a creative and interactive way; managed direct and email marketing for 20+ events; designed promotional material; managed social media and viral seeding; assisted with the creation of the marketing strategy for 2014.

2012

Event Services Team Member

London 2012

Jul 2012 - Aug 2012
  • Ambassador for the Olympic & Paralympic Games; ensured safe entry and exit of crowds of up to 80,000 at the Olympic Stadium; managed queues; monitored access to key areas of the venue; responded to incidents in a calm manner.

2012

Trainee Manager

The Gresham Hotel

May 2011 - May 2012
  • Contributed to the operation of the 4 star hotel through working in every department, including positions as: Accommodation Supervisor Maintained room standards; managed 30 Room Attendants; dealt with guest issues using own initiative; communicated with the linen company, ensuring quality control; used the hotel operating system, Opera, for managerial purposes. Food & Beverage Assistant Applied a high standard of customer service to guests at a variety of events including weddings, conferences and exhibitions for up to 500 pax.; produced delegate documentation with attention to detail; worked as part of a large team; displayed excellent cash handling skills and actively promoted sales; waitressed and bar tendered in the hotel’s three restaurants & bars.

2011

Event Coordinator

Sheffield Theatres

Mar 2011 - May 2011
  • Planned and carried out an arts event with 100+ attendees; trained and managed 10 volunteers; managed crowdfunding initiatives and negotiated donation rewards that raised over £500; liaised with Sheffield City Council to obtain licenses.

Education

2013

Sc(hons) BEvents Management

Sheffield Hallam University

Aug 2009 - May 2013
  • Explored why events are held and the best methods to do so through modules such as Strategic Management, Finance, Marketing, Policy & Planning, Business Simulation, where I managed an event’s sustainability initiatives, and a Dissertation Project, which assessed the social impacts of local authority events.

Awards

2013

WorldHost Customer Service Award

  • The WorldHost programme, delivered by People 1st, provides a gold standard in training for any business that relies on day-to-day interaction with customers for success.

2012

City & Guilds NVQ Level 2 in Understanding Stewarding at Spectator Events

  • This Level 2 award explores the preparation stages of a spectator event, crowd control and responding to incidents.