Louisa O'Reilly

Account Executive

Projects

Skills

  • Events
  • Administration
  • Consumer PR
  • Events PR
  • Pitching
  • Project Management
  • Event Execution
  • Event Planning
  • Communications
  • Media Relations
  • Client Handling
  • TTL Campaigns
  • PR
  • Brand Activation
  • Brand Partnerships

Companies I’ve worked with

View all
  • M&C Saatchi Sport & Entertainment

    M&C Saatchi Sport & Entertainment

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    • Advertising

Work history

2017

Sep 2015 - Feb 2017
  • London, United Kingdom
  • Full Time
  • Key support on Ballantine’s Scotch Whisky account; developed their partnership with Boiler Room to launch Ballantine’s x Boiler Room True Music platform, and supported global launch of two Ballantine’s Artist Series gift packs; also worked on Martell and Adidas Y-3 activations • Successfully ran day-to-day account deliverables by prioritising tasks effectively • Assisted with creation, presentation and implementation of global PR & activation plans • Established relationships with clients and managed client status reports • Assisted with creation of campaign toolkits for brand local markets to adapt • Organised global press trips and launch events and supported organisation of Boiler Room shows for up to 700 people • Developed relationships with media in music, culture and lifestyle sectors, including The Guardian, Complex and GQ, and managed multiple media lists using Gorkana and Cision • Managed creation and release of TTL content such as BTS films of Boiler Room shows, and secured media exclusives • Managed creation and delivery of seeding kits • Wrote press releases and website case studies • Compiled and presented campaign evaluations, managing relationship with Kantar Media • Carried out in-depth research to support campaigns and monitored competitor activity • Assisted with managing campaign budgets of up to £60k and fulfilled financial processes • Facilitated meetings

2015

Account Executive

Brandcontent

Jun 2015 - Sep 2015
  • London, United Kingdom
  • Freelance
  • Freelance comms support on PowerReviews, Saltrock and FairFX accounts • Assisted with creating and implementing creative strategies, identifying priorities and moving projects forward • Built client relations and managed status reports • Organised press events for up to 20 people • Secured and arranged speaker slots for clients • Liaised with national, business and tech media such as Daily Express and TechCrunch • Wrote press releases and thought-leadership pieces on behalf of clients for media use • Implemented national research and analysed results to support campaign stories • Created campaign evaluation reports including competitive analysis

2015

Account Executive

Campbell Brown PR

Mar 2014 - Jun 2015
  • London, United Kingdom
  • Full Time
  • Belonging to a start-up agency, I juggled both account management and executive assistant roles and worked across a number of lifestyle clients, namely Naked Wines and Thomas Cook • Assisted with creating and implementing consumer PR and event strategies • Assisted with project management and identified priorities and key deliverables • Established relationships with clients and compiled and distributed weekly status reports • Managed a variety of events including press events, awards ceremonies, launch events and charity events for between 8 to 200 people • Negotiated brand and media partnerships • Built relationships with national and lifestyle media such as Daily Telegraph and MailOnline • Wrote press releases, opinion articles on behalf of clients and award entries for both agency and clients such as Disney • Implemented national research and analysed results to support the campaign story • Created campaign evaluation reports • Tracked campaign budgets • Pitched for new business and assisted with creating new business proposals • Managed three interns • Managed diaries of three Directors and coordinated travel and accommodation • Set up and maintained company filing systems • Negotiated and arranged supplier contracts • Fulfilled financial processes • Managed holiday and sickness logs • Managed agency’s CMS, social media and blog

2014

Member Communication & Event Executive

The Hideaways Club

Sep 2013 - Mar 2014
  • London, United Kingdom
  • Full Time
  • Implemented marketing strategies for this global private members club • Organised and managed global press and member events for up to 100 guests with budgets of up to £10k • Liaised with brand ambassadors such as Tim Henman and managed media interviews as well as interviews for marketing content • Administered e-marketing to up to 3,500 recipients using SalesForce and Pardot systems • Communicated with over 400 members through monthly e-newsletter and social media • Negotiated print advertising deals • Liaised with international PR partners to secure global coverage • Wrote press releases • Liaised with external digital content marketing agency regarding the company blog • Managed CMS and undertook design tasks using Adobe InDesign for website • Tracked campaigns weekly to measure ROI using Google Analytics • Supported direct marketing to 5,000 addresses

Education

2013

Sc(hons) BEvents Management

Sheffield Hallam University

Sep 2009 - Jun 2013
  • Sheffield, United Kingdom
  • Explored why events are held and the best methods to do so through modules such as Marketing, Strategic Management, Finance, Policy & Planning, Business Simulation, where I managed an event’s sustainability initiatives, and a dissertation project, which assessed the social impacts of local authority events

Awards

2013

WorldHost Customer Service Award

WorldHost

  • The WorldHost programme, delivered by People 1st, provides a gold standard in training for any business that relies on day-to-day interaction with customers for success.

2012

City & Guilds NVQ Level 2 in Understanding Stewarding at Spectator Events

City & Guilds

  • This Level 2 award explores the preparation stages of a spectator event, crowd control and responding to incidents.