Louise af Petersens

Marketing Project Co-Ordinator

About me

I am passionate about fashion and believe that this position is well suited for me due to my professional experience in the fashion retail industry, as well as project management and a degree in Marketing. My background has involved driving and implementing developments of new product label and packaging projects, coordinating collateral for new store openings and press events, as well as developing strong relationships and successfully negotiating prices. Whilst I enjoy my current role, I am ready for a new challenge and the specification of this job is exactly what I am looking for. Having had a multinational upbringing, having lived in Hong Kong, Sweden and England, I am able to adapt and relate to different cultures, customs and settings. I am always inspired by my environment and I am quick at taking the initiative and relish the opportunities and excitement of new challenges. I am a driven and positive person who enjoys working within a team, but also have the tenacity and sense of purpose to step out on my own when so required. Within my current role, I work regularly with different departments and take pride in my ability to build positive rapport within each team. Taking the responsibility to over see projects through from conception to delivery is where I derive most satisfaction. With my strong marketing experience and relationship building skills I believe I can bring a lot to the table for this position and get positive results immediately. I am very keen to progress and develop my career within marketing and feel I have the skills and enthusiasm required to succeed and to build this into a success. For my next step I am looking for the opportunity for growth and a new challenge where I can really allow my vocation to take off. It


  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Marketing Project Co-ordinator


Feb 2013
  • • Responsible for driving and implementing updates and development of new and existing projects. • Coordinating input and needs from several teams across the organisation: the COS Expansion team, COS Buyers, SE quality department, SE Global Label Team, COS marketing department, COS designers and controllers, Production Offices, and external translation and design agencies. • Overseeing development, updates and production of packaging and marketing collateral and responsible for defining deadlines and communicating the production schedule to all stakeholders. • Coordinate production, Review and approve artworks. • Manage the quality and budget control. • Expansion - Check Laws and Regulations for new markets. Discuss strategy with liaise with stakeholders at COS • Help create collateral for new openings and press events. • Co-ordinate Christmas packaging projects.


Assistant Buyer


May 2008 - Feb 2013
  • Responsibilities and experience • Provided effective administrative support to the buyer. Ensuring the buyer has relevant information such as sales reports, samples and sample prices. • Sample management - organised, managed and followed up on fit sessions, ensuring all samples were logged and chasing through fit samples to guarantee on-time delivery. Close interaction with merchandisers in different markets to ensure an efficient flow through the supply chain. • Sales presentations – presented and analysed the sales figures on a weekly basis. • Reacting on the sales statistics to ensure enough stock and access, including possible repeats based on this and market trends. • Sent out development requests to different markets: ensuring suitable qualities were chosen, sketch information is coherent and m-lists are attached. Picking the market to proceed with and bargaining on prices. Identifying obstacles in the development process and effectively resolving issues through communication with the team and suppliers. • Lab dipping colours for all styles. • Help simulating the orders to ensure quantity and prices keep to the budget. • Managing and overseeing the team



Communication, Media and Culture

Oxford Brookes University

Aug 2003 - Jul 2009
  • Media, Communication & Culture


3 A-levels, 1 AS and 7 Gsce’s

St, Georges School, Ascot

Mar 1996 - Mar 2003
  • 3 A-levels, 1 AS and 7 GSCE’s