Louise Davidson

Head of English


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  • Teaching
  • Events
  • Marketing PR
  • Theatre
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Communications
  • Office
  • Word
  • Content and Media Writing
  • Copywriting

Work history


Head of English

Vaks Tuition

Jul 2014
  • In August 2014, I joined VAKS as an English tutor and over the last year have progressed in the company to my current role as Head of English. My daily responsibilities include: • Delivering engaging and informative tuition sessions for students aged 4 – 18 years • Overseeing and coordinating tutors • Overseeing multiple tutoring centres, ensuring that sessions run smoothly • Liaising with parents to give feedback on assessments, lessons and general development • Providing feedback on children and lessons to fellow senior management team members. To date, my biggest project as Head of English has been the research, development, and documentation of VAKS’ original English programmes. These range from Early Years to GCSE and have given me an in-depth understanding of the National Curriculum, various Key Stages, and teaching techniques for children with Special Education Needs, such as dyslexia or dyspraxia. I also have an active managerial role in various administrative aspects of the company. My duties include: • Training new staff members • Drafting official correspondence to clients and partner enterprises • Providing solutions when logistical issues arise in any of VAKS’ centres • Leading group discussions to verify quarterly business goals • Check the status of impending deadlines. Finally, I am also regularly active in furthering VAKS’ Business Development goals by: • Developing strategies for efficient internal administrative processes • Researching, drafting and proofreading copy for press releases, blog entries, editorial and promotional material • Generating ideas for increasing revenue such as the VAKS’ Summer Scheme and Parent Information evenings as well as overseeing Revision Courses held throughout the year.


Assistant the Director

Lyric Theatre Belfast

Jan 2012 - Mar 2015
  • • Acting as first point of contact for the Director and initiating/maintaining communication from the Director to the cast, crew and creative team • Coordinating the Director’s schedule and making him aware of appointments • Documenting any and all changes and amendments to director’s notes during the rehearsal period • Taking an active role in practical problem solving during the rehearsal process


Script Reader

Tinderbox Theatre CO

Apr 2012 - Nov 2014
  • Reading and evaluating submitted scripts for Tinderbox Theatre Company • Completing report forms on submitted scripts for Tinderbox Theatre Company • Providing constructive feedback for authors of submitted scripts • Providing feedback to the company • Maintaining knowledge of theatre-styles produced by various theatre companies throughout Northern Ireland in order to provide suitable recommendations for scripts and playwrights • Maintaining an in-depth knowledge of the dramatic structure of screenplays/TV Scripts/play scripts and Radio plays


Account Executive

Emeritus Communications

Feb 2013 - Jul 2014
  • As an Account Executive for Emeritus Communications, I gained a lot of experience in providing communication for business to business and consumer enterprises. I was responsible for researching, drafting, and editing copy in the form of press releases, awards entries and press editorial. I proofread marketing materials and distributed copy, images, and footage to the media as well as researching and updating current media lists for business, consumer, features and general news. I was active in project planning and event management. My responsibilities included: • Drafting and managing project plans • Preparing and delivering project updates to clients • Booking venues, managing guest lists, distributing invitations and organising catering • Acting as part of the reception team, greeting guest speakers and helping to run photo calls • Providing media support at key events and conferences, ensuring pictures and vox pops • Event Follow up with client including compiling examples of relevant media coverage both online and in print. I also played a key role in driving a major promotional venture for an important company client by acting as Editorial Manager for their internally-produced magazine, HealthStyle. In my role as Editorial Manager it was my responsibility to: • Research, draft and edit editorial copy • Conduct interviews both over the phone and in person • Liaise with the designer about editorial, layout and imagery • Liaising with Client, publishers, advertisers and distributors to ensure delivery of project.


Editorial Manager

Healthstyle Magazine

Feb 2013 - Jul 2014
  • • Pitching ideas for upcoming issues • Planning, Drafting and updating page plans • Researching for articles re: procedure, consultant and patient outcome • Conducting interviews both over the phone and in person • Drafting copy • Sourcing imagery and sending to designer • Liaising with designer re: editorial, layout and imagery • Editing and redrafting copy • Attending meetings with the management to determine content and aesthetic • Acting as first point of communication for Design Team and General Editor • Liaising with client, publishers, advertisers and distributors to ensure delivery of project • Ensuring continuity and quality throughout • Adhering to schedule, ensuring that deadlines are met both by myself and fellow contributors/team members


Company Producer

Fahy Productions

Jul 2012 - Feb 2014
  • As Producer for Fahy Productions, my main responsibilities included liaising with the Arts Council to gain information on funding opportunities and applications. As part of my financial role, I pursued many options for funding including arts awards, grants and private sponsorship. I also worked with the Creative Director to establish budgets for productions and provided PR and Marketing Support for the 2014 Show All There Is. I was active in booking venues, sourcing costumes, and interviewing actors for potential projects. As Fahy Productions was a new-writing company, I formed part of the dramaturgy department by reading, workshopping, and evaluating submitted scripts. I acted as dramaturg and director/facilitator for our performance at the Pick N Mix Festival in 2013. I also raised awareness of our organisation by developing marketing campaigns for shows and the company as well as networking with other theatre professionals to boost awareness of Fahy Productions within the industry.


Account Executive

Mcneill Communications

Mar 2013 - Aug 2013
  • • Creating Powerpoint presentations for clients and Managing Director • Updating social media and providing posts for online platforms i.e. client blogs and Twitter feeds • Drafting copy for online and publication platforms • Creating dossiers displaying evidence and evaluating efficacy of past press coverage • Attending and providing support at major client events including liaising with promotional teams and client spokespeople • Drafting and distributing press releases in run up to event along with relevant images and media • Drafting onsite press releases for immediate distribution and captioning photographs • Event follow up with client including compiling examples of relevant media coverage both online and in publication


Assistant to the Director

Ransom Theatre CO

Jul 2011 - Sep 2011
  • - Participating in script workshops - Redrafting/editing scripts - Documenting changes in the script as well as printing and distributing new copies - Contributing ideas for potential dialogue and dramatic action



English Literature

University of East Anglia

Aug 2007 - Jun 2010