Projects
- JIMMY CHOOI currently have the honour of working at Jimmy Choo's global head quarters in London as a Graphic Design Intern. I have worked on various print and digital projects for the company and have had an active influence on creatives such as press day invitations and greetings cards. Working closely with the marketing, press and online departments, I have had the opportunity to create fun but luxurious designs for global distribution. SS16 Milan Press Day invitation One of my first projects at Jimmy Choo. With a concept based on LA's concrete and palm-laden streets we used laser cut elements to create depth and interaction. This project has been featured in wallpaper magazine's SS16 invitation round-up. Chinese New Year Red Pockets As part of the Chinese New Year celebrations in 2016, I was given the task of coming up with a concept and design for red pockets we would be gifting to the asian market. I focused on using calligraphic foiled brush strokes (featured in the SS16 Collection) to create an element of luxury as well as relating to Chinese calligraphy.
- BUILDERS X DESTROYERSA collaborative group project between Ravensbourne Graphic Design students and The Royal Studio. As part of a two-day workshop, a team of 'destroyers' were pitted against a team of 'builders' to conceptually battle through design. Focusing on the ideology of construction and deconstruction in design, two bespoke publications were produced. As part of the 'destroyers' team I contributed to various editorial elements. The final outcome was an amazing book full of multiple layouts, binding and stock selection - all visually portraying deconstruction in design.
- PILLSGeographically, mental health diagnosis varies between different districts in England. Why is this? Pills. investigates, compares, explores and visualises the various underlying factors that may contribute to the cause of mental illness such as employability and living conditions. I aimed to create an interactive and innovative tool that could produce variated data comparisons as well as exposing information that could encourage governmental changes. For every district there are two colour and CCG coded pills. One pill represents employment rates within that district, and the other represents the rate of settled accommodation. There are 294 pills included in this project.
- NOURISHMENT IN THE COMMONWEALTHAimed at Commonwealth members and those of interest, this project outlines and emphasises the prevalence of nourishment between the five regions of the Commonwealth organization, focusing on obesity rates, undernourishment and calorie consumption. Each information 'pack' is formed of one poster and a series of cards - relevant to the continental categories in The Commonwealth. Each card represents a country along with its obesity and undernourishment rates, using weight and colour to distinguish data scales. The origami poster (which holds the cards together) visualises the overall calorific consumption of that region. As health is a main interest in The Commonwealth, the main objective of this project is to expose, educate and hopefully encourage the audience to change their eating habits; or for communities to change or help other communities to lead a healthier lifestyle.
- LIGHTAn entry to the DDA Design Awards. The brief, set by YouGov, was set to demystify the stereotypes of newspaper readers. As most individuals are in the dark about the true profiles of newspaper readers and online news consumers, I wanted to create a publication that reveals this. With the use of UV ink, LIGHT prompts the client to get out of the dark and see the light about their consumers. With black ink representing myth and white representing reality. The overall theme of this project plays on elements of decoding, hidden information and self-initiation.
- THE HAPPY HOUSE GENERATORA wooden pencil winner at the D&AD New Blood Design Awards. The brief, set by npower, required an innovative digital experience to help families understand household energy efficiency. Most families are aware that energy efficient products are solely financially beneficial. The Happy House Generator is a unique digital application that creates a deeper understanding of the other benefits of home efficiency.
Work history
Graphic Design Intern
I play an active and key design role in the production of multiple print and digital design projects. I work closely with the marketing and press departments at Jimmy Choo as well as designing online and social media assets for web and email.
Skills
- Branding
- Print Design
- Art Direction
- Typography
- Wayfinding Design
- Design
- Visual Communication
- Illustrator
- Indesign
- Photoshop
- After Effects
- Degree/equivalent in Graphic Design
- Microsoft Word Powerpoint Excel Outlook
- Premiere Pro
- Sims
Education
Graphic Design
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Graphic Communication, Media Studies, Business Studies
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Awards
D&AD New Blood Wooden Pencil Winner
I won a wooden pencil award at the D&AD New Blood Awards 2015, for the npower brief.
http://www.dandad.org/awards/new-blood/2015/npower/2760/the-happy-house-generator/