Louise Gordon

Louise Gordon

Marketing DirectorLondon, United Kingdom
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Pip Jamieson
Sasha Kluvitse
Danielle Barry
Louise Gordon

Louise Gordon

Marketing DirectorLondon, United Kingdom
About me
Experienced Brand Marketer with 10+ years working across global brands lululemon, Apple and Red Bull.
  • Lululemon European Run Campaign
    Lululemon European Run CampaignLululemon European Run Campaign, 2017 Digital first campaign, specifically focused on increasing awareness and sales for the run category. Content was also used for promotional use as part of the new store opening in Dublin. As the Brand Project Manager (EMEA) I was responsible for developing the campaign strategy and all production elements including budget, cast, location etc as well as campaign implementation and reporting.
  • Contiki  - Europe 2020/2021 Brand Campaign
    Contiki - Europe 2020/2021 Brand CampaignStills & Video Production for Contiki Europe 2020 Brand Campaign Producer for film and photography shoot in Berlin as part of the the Contiki Europe 2020/2021 Brand Campaign. Focusing on a group of five friends, we captured 'Contiki' experiences including food, art and other cultural tours and travel highlights. I managed all daily itineraries, shoot locations, legal docs incl. talent and third party photo release forms. Acting as the brand lead and representative I also provided art directio
Projects credited in
  • Cold Run
    Cold RunBrief: Create photographic assets for use across ecomm and in store that educate the customer on lululemon's cold weather run gear. Concept: The Rulu fabric used in lululemon's run gear is soft and warm, while also being sweat-wicking and breathable. We shot the campaign on one of North Devon's vast beaches where you get an extreme sense of space and air alongside a warm and dynamic cast.
    ROMWOD CAMPAIGNShot in August , for mobility brand Romwod. Showing mix of active and recovery images. Below are my favourite from shoot. Shot at Studio Spaces London.
    LULULEMON/CSMFashion design collaboration between Central st. Martin's fashion students and Lululemon. SET DESIGNER PHOTOGRAPHER - BRENDAN FREEMAN 'WHO ARE THEY' PRODUCTIONS
  • ADCAN Panel chat - Meet Your Maker
    ADCAN Panel chat - Meet Your MakerCome meet fellow film makers & industry pro's and hear some tips & advice during our panel discussion. Event will be held @ The Mill, London from 6.30pm. There'll be an opportunity afterwards to mingle with fellow filmmakers, have a beer and discuss ideas. Hope to see you there.
  • Ourmala: yoga fundraiser for socially conscious non profit supporting refugees & asylum seekers
    Ourmala: yoga fundraiser for socially conscious non profit supporting refugees & asylum seekersProject management of PR, marketing and partnerships for Ourmala fundraiser I have been working with a small, socially conscious non-profit for the last 18 months. Ourmala supports refugees and asylum seekers with specialist yoga and other support services. I have been looking after PR, and have generated converage in Stylist magazine, BBC Woman's Hour, The Independent, the Evening Standard and Psychologies magaine, to name a few. In autumn 2017, I project managed a event partnership with lululemon, holding a public yoga event and fundraiser. Here is a deck of my work on this exciting and fulfilling project.
  • Sophie Ebrard, Lululemon
    Sophie Ebrard, LululemonThese dancing women were shot by Sophie for Lululemon’s collaboration with Central Saint Martin’s post-graduate fashion programme, who were asked to create six one of a kind patterns for their gym wear. The project was inspired by creative director Lee Holman’s own time at Central Saint Martins.
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Work history
    On logo
    On logo
    Performance All Day Marketing Lead, EMEAOn
    London, United KingdomFull Time
    Courier logo
    Courier logo
    Marketing DirectorCourier
     - London, United KingdomFull Time
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  • Production
  • Marketing
  • Brand Campaigns
  • Project Management
  • Youth Marketing
  • Yoga Teacher
  • Cultural Event
    Master of Arts - SociologyThe University of Edinburgh
     - Edinburgh, United Kingdom