Owner and designer for Mustard & Kress a homeware lifestyle brand I started in 2015, designing and making unique pieces for the home. Freelance print designer for homeware, kids, stationery and gifting.
Founder and designer for lifestyle brand designing and making unique pieces for the home
Freelance homeware/gifting/kids desinger
Built homeware divisions for Jack Wills and Aubin & Wills from their launch to 12% of the company revenue Consistently achieved an average profit margin of above 70% across the homeware range whilst maintaining high quality and well designed products Taken responsibility for the homeware department growth, category mix, seasonality, critical path and structure, owning the entire process, product and growth. Overseen and grown the range from 12 SKUs in Home furnishings for Autumn 2008 to over 180 SKUs in home furnishings, bath & beauty, stationery, kitchen, technology, gym and home accessories for Autumn 2012. Delivered a product mix of 70% innovation vs 30% evolution within those ranges
East coast company representative working on Bed, Bath & Beyond, Linens ‘n things, Bloomingdales and Macys accounts Worked with sales team on specific client led projects Delivered annual trend direction for the company’s own bedding and lifestyle range
Headed Donna Karen Collection line, including design, sourcing, sample production and sales presentations Oversaw the creation of 4 Donna Karen and 7 DKNY bedding ranges a season with over 60% sell through
Art & Design foundation