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Louise Sandiford

Experience Designer

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  • LevelJunior
  • LocationBrighton, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUser Experience Designer - User Experience Architect - UX Designer

About me

A forward thinking UX professional with a passion for conversational interfaces. ​ Background My background is graphic design, product design and teaching design - resulting in a naturally user-centred mindset. I am finely tuned when approaching complex problem-framing and solving. My process is founded on empathy; by shifting the focus towards the question of how a problem is making people feel means I find the creative solutions I am looking for. Skill-set As well as deep design thinking, I offer you a watertight UX skill-set; sniffer-dog research skills, in-depth journey mapping, interactive wireframing, creative and graphically-fundamental interactive prototyping and a confident, warm, open style of communicating with stakeholders. I take the the why’s and how’s of your business objectives and create solutions which balance them with your user's needs. Attitude The journey of design is never a straight line - I am comfortable, and have experience of working within an agile, iterative environment. Constantly testing design decisions means I expect plans to change; it's a sign I am doing my job properly. ​ Thank you for taking the time to get to know me - get in touch so I can get to know you and your user's too. 


  • Digital Expertise
  • Agile UX
  • Analytical Thinking
  • Complexity/problem Solving
  • User Researcher
  • User-centered Design
  • Product Designer
  • Invision
  • 11. Photoshop
  • Sketchapp

Work history


UX Designer


Jun 2017 - Oct 2017
  • Brighton, United Kingdom
  • Internship
  • Working in an agile environment on a variety of products which included e-commerce, complex websites and bespoke CMS. Integral to development I worked closely with marketing teams and product managers to gather requirements, designed and ran workshops which identified user needs and stakeholder goals. Produced workflows and user journeys which I then wireframed and demo’d using Invision in order test ideas quickly. Created high fidelity prototypes and showcased them through Invision to enable the presentation of concepts and evidence-based recommendations to senior decision makers and stakeholders. I wrote succinct user stories for developers which accompanied clickable prototypes - ensuring handover and all assets leave no room for blockers. I championed a human centred approach within the agency and throughout the various projects by creating reusable UX assets and templates which were then leveraged across all the product teams, and I offered UX training and guidance to other members of staff interested in the field.


Sep 2007 - Oct 2016
  • London, United Kingdom
  • Freelance
  • Digital Design Working for the Northern and Shell advertisement sales team I produced website homepage takeover mockup’s for their potential clients which required a fast turnaround and high volume output whilst understanding clients business goals and interpreting many different briefs quickly and accurately. Advertisement Design At News Corp, I worked in a fast paced and dynamic environment where I excelled in creating engaging and diverse promotional products from holiday giveaways, World Cup campaigns to fantasy football leagues. The varied projects encompassed the brand identity and conveyed content in an easy to digest manner for customers. Layout Design Working at OK! Boutique, News Corp and Title Sussex I produced intuitive layouts, overhauled style guides and reusable patterns libraries to combat fragmented interaction components and create a compelling design experience for target customers. 3D Integration At Snug Mattress Ltd I integrated 3D visualisation artwork into photographic images to produce clear, concise and meaningful infographics in order to communicate the companies patented memory foam technology. Identity and Branding From breweries and vocalists to legal services, I have created tailored client branding, engaging visual identities and bespoke iconography. All achieved by focusing on the customer needs and weaving their vision into my designs.


Sep 2001 - Jul 2016
  • Full Time
  • Taught Industrial Design to A-level students focusing on collaboration, problem-solving and user centred design. Curated schemes of work which included essential materials and processing skills routed in computer-aided design and manufacturing. I also designed and delivered staff and student training and mentor programs for software implementation into the school curriculum. Tangible results shown via improvement of all cohorts’ grades while employed at every school.



MSc in User Experience Design

University of Brighton

Oct 2016 - Oct 2017
  • Brighton, United Kingdom
  • This degree equipped me with the behavioural theory, design practice and technology know-how to move into the UX arena. It focussed on the analysis, design, prototyping and evaluation of multimedia, multi-modal, and multi-platform user interfaces that are intuitive to use and support a great user experience.


BAHons Design Technology

Manchester Metropolitan University

Sep 1998 - Jul 2001
  • Manchester, United Kingdom
  • A dual pathway degree which focussed heavily on industrial design, identifying and evaluating user needs and critiquing products from a human-centred perspective. Additionally, I had to design and conceptualise solutions for complex problems using various methods for stakeholders. The degree provided substantial training in the core areas of design including drawing, graphics and problem-solving.