Hi! I'm a Graphic Designer with over 6 years of experience in the fashion retail industry, driven by a strong passion for art and illustration.
My approach to design is straightforward: I believe in fully understanding a brand or client's needs to create effective and impactful designs for print, digital, and social media. I'm proficient in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects. I'm also skilled in sketching web prototypes and crafting engaging digital experiences. My goal is to provide tailored solutions that fit seamlessly into any project.
I am actively seeking freelance opportunities, so please feel free to reach out if you have a project in mind. I look forward to collaborating to transform your ideas into impactful design solutions.
Projects
- Sale CampaignIn conceiving this project, my vision was crystal clear: to craft an engaging campaign that not only showcases the collection's vibrant, colourful pieces but also inspired our customers to embrace a whole new level of style. This is no ordinary sale; it's a journey into a world of fun and creativity. Imagine a burst of colour that invited them to redefine their wardrobe, introducing a vibrant and energetic twist to their fashion choices. In summary, this project embodied a celebration of sty
- International Women's Day CampaignWhile I was part of The Fold team, I had the privilege of creating a campaign for International Women's Day. The Fold, a British women's fashion brand founded by Polly McMaster in 2012, has a strong presence globally and a wonderful community of professional women who support and empower each other throughout the year. We believed that International Women's Day was more than just a day; it was an opportunity to celebrate and uplift women year-round. With this campaign, my aim was clear: to in
- Store Pop UpIn April 2021, The Fold store reopened following the Covid-19 lockdown, transforming into a pop-up boutique featuring carefully curated 'stylist edits.' This shift shone a spotlight on select small brands, many led by female founders, and was inaugurated with an exclusive VIP preview event. I had to develop a 360 campaign encompassing store merchandising, marketing, and social media outreach. It was during this creative process that I introduced the concept of 'Window to The Fold,' making th
- Tights PackagingFor Autumn/Winter 2021, The Fold embarked on an exciting venture by introducing their own line of tights. This endeavour called for a compelling campaign that could seamlessly span across all communication channels. My task was to create three packaging designs catering to the Fashion, Staples, and Luxury categories of tights maintaining a consistent visual identity that conveyed a sense of cohesion among them. To meet this challenge, I developed four illustrations which became the corners
- Pay it Forward CampaignDuring International Women's Day in 2021, The Fold initiated a campaign under the hashtags #IWD21 and #ChooseToChallenge, aimed at recognising and celebrating the remarkable achievements of women. The project's objective was to develop a set of postcards, each adorned with inspirational quotes from distinguished women, categorised under the themes of Motivation, Challenge, and Reinvention. In response to this challenge, I crafted bespoke illustrations that artfully encapsulated the essence
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Work history
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Graphic DesignerThe Fold
- London, United KingdomFull Time
I served as an Integrated Graphic Designer, acquiring valuable experience across a diverse spectrum of projects, including:
- Crafting newsletters and social media assets.
- Developing engaging Facebook advertisements.
- Designing web interfaces and layouts.
- Conceptualising compelling visual merchandising displays.
- Creating impactful print materials, such as concertinas, posters, catalogues, rail tags, window vinyls, stand graphics, and swing tags.
- Compiling professional press packs and press releases.
- Producing captivating motion graphics.
This multifaceted role allowed me to contribute to an array of creative endeavors and expand my skill set significantly.
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Public Programme CuratorTate Britain
- London, United KingdomInternship
I curated a series of events for the Late at Tate Britain program, which included:
- Film Screening and Art Exhibition: We presented a screening of the film "Unedited Material from the Star" (1960) in conjunction with the viewing of John Latham's iconic portrait, "Film Star" (1960).
- Archival Material Showcase: I meticulously curated a selection of John Latham's archival materials from the Library and Archive, offering visitors a unique insight into his artistic journey. Additionally, we featured his collection of "5 Photo Etchings" (2004) at the Prints and Drawings Room.
- Live Art Performance: The highlight of the evening was a captivating live performance titled "Too Early to Love You, Too Late to Kiss You," presented by the talented artist Luca Bosani.
These carefully curated events aimed to provide an immersive and enriching experience for our esteemed guests.
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Skills
- Brand Vision
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Art Curation
- Public Affairs
- Project Management
- Communication Skills
- Teamworking
- Illustration
Education
(BA hons) Graphic DesignUniversity of Westminster
London, United Kingdom
D&AD Design Competition.
Creative Conscience Competition.
Master of Arts (MA) Curating and CollectionsUniversity of The Arts London (UAL)
- London, United Kingdom
Experience at Chelsea Space & Tate Britain.
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Awards
First ClassUniversity of The Arts London (UAL)
I graduated from my masters in Curating and Collections with an outstanding First-Class.First Class HonoursUniversity of Westminster
I graduated from my degree in Graphic Design with the highest qualification: First-Class Honours