Lourens Smith

Creative Director

About me

As a member of a small strategic innovation team, I create tools and solutions to help the agency and its clients prepare for and capitalise on imminent disruptions and opportunities. I spot nuggets of insight and develop them into strategic, creative products and solutions, and I help others do the same. I have also developed and delivered a number of workshops, on topics ranging from storytelling and presentation to idea generation, via the porn industry's contribution to technology and social contracts. My previous experience includes creative strategy, creative development, creative skills training, new product development, multimedia production and direction, digital marketing and innovation, PR and copywriting.


  • Creative Stragegy
  • Creative Direciton
  • Coaching and Workshops
  • Multimedia
  • Writing
  • Creativity and Innovation