About me
| Creative Extraordinaire |
My name is Love and I currently work in Monsoon Accessorize as the PR Coordinator. I specialize in online partnerships; media, bloggers and magazines. I help organize events for various launches, reach out to contacts to ensure product placement and look after our wonderful interns.
During my time in the business I have created engaging visual and written content such as photography and DIY projects that have been featured on Accessorize Newsletters, the Accessorize Blog, Facebook Page, Instagram and Twitter. Prior to that I worked on the Buying department of the company and fully understand a product's life cycle. I have also appeared on the brand's Packaging, In Store Graphics and a "How to Wear Scarves"? video as a model.
When I'm not running around the Accessorize HO, I spend my free time looking after my two businesses VIDEO and Little Darling* Handmade and also my own blog: www.thegirlnamedlove.com which was shortlisted in the Best for Fashion category at the 2015 Cosmopolitan Awards. It is something that gives me the opportunity to express myself and something that I enjoy immensely. It documents my daily outfits as well as life in London and my knitwear & jewellery line's journey -from initial idea to finished product sold on Etsy.
Building online brand identities through digital and social media is something that I'm very passionate about. The online world is limitless, it allows you to move in any direction you choose. It takes down the barriers; nothing is local, everything is global and I love the freedom that comes with that. The online world has redefined the way brands connect with like minded individuals and potential customers and that's what I want to do as I live and breathe online!
Work history
Creative Director
VIDEO was born in 1987 in Athens, Greece. It's a family owned clothing brand that re launched in November 2015.
Responsible for:
Designing the collections.
Promoting the brand through social media and creative partnerships.
Liaising with press for product placement.
Running the Etsy online store.
Running the Instagram and Tumblr for the brand.
Growing the newsletter base & designing the newsletters.
Customer support.
PR Coordinator
Looking after Monsoon, Accessorize and Monsoon Children
Assisting on press campaigns & shows, product launches, events and experiences.
Producing and distributing creative e-alerts to notify press about new products.
Ensuring product placement across the consumer publications ranging from monthly glossies to national, online and regional.
Updating and maintaining the Monsoon Accessorize PR Shots Library.
Managing and supporting the intern programme.
Blogger, celebrity and online publications outreach.
Creating content for the social media channels.
Support of International PR Branches in Ireland, Greece & Germany.
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Skills
- Fashion
- Marketing PR
- Still Life
- Digital
- Design
- Events PR
- Web Content
- Creative Direction
- Communications
- Media Relations
- Photoshop
- Blogger
- Styling Photoshoot
- Blogger Outreach
- Journalist Relationships
Education
Branding
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Creative Branding