Love Improchori

Creative Extraordinaire

  • LocationLondon, United Kingdom

About me


| Creative Extraordinaire | My name is Love and I currently work in Monsoon Accessorize as the PR Coordinator. I specialize in online partnerships; media, bloggers and magazines. I help organize events for various launches, reach out to contacts to ensure product placement and look after our wonderful interns. During my time in the business I have created engaging visual and written content such as photography and DIY projects that have been featured on Accessorize Newsletters, the Accessorize Blog, Facebook Page, Instagram and Twitter. Prior to that I worked on the Buying department of the company and fully understand a product's life cycle. I have also appeared on the brand's Packaging, In Store Graphics and a "How to Wear Scarves"? video as a model. When I'm not running around the Accessorize HO, I spend my free time looking after my two businesses VIDEO and Little Darling* Handmade and also my own blog: which was shortlisted in the Best for Fashion category at the 2015 Cosmopolitan Awards. It is something that gives me the opportunity to express myself and something that I enjoy immensely. It documents my daily outfits as well as life in London and my knitwear & jewellery line's journey -from initial idea to finished product sold on Etsy. Building online brand identities through digital and social media is something that I'm very passionate about. The online world is limitless, it allows you to move in any direction you choose. It takes down the barriers; nothing is local, everything is global and I love the freedom that comes with that. The online world has redefined the way brands connect with like minded individuals and potential customers and that's what I want to do as I live and breathe online!



  • Fashion
  • Marketing PR
  • Still Life
  • Digital
  • Design
  • Events PR
  • Web Content
  • Creative Direction
  • Communications
  • Media Relations
  • Photoshop
  • Blogger
  • Styling Photoshoot
  • Blogger Outreach
  • Journalist Relationships

Work history


PR Coordinator

Monsoon Accessorize

Dec 2014
  • Looking after Monsoon, Accessorize and Monsoon Children Assisting on press campaigns & shows, product launches, events and experiences. Producing and distributing creative e-alerts to notify press about new products. Ensuring product placement across the consumer publications ranging from monthly glossies to national, online and regional. Updating and maintaining the Monsoon Accessorize PR Shots Library. Managing and supporting the intern programme. Blogger, celebrity and online publications outreach. Creating content for the social media channels. Support of International PR Branches in Ireland, Greece & Germany.


Founder & Creative Director

Little Darling* Handmade

Jan 2008
  • Limited editions of jewellery and clothing sold online at []. Sourcing of all materials both online from Far East suppliers as well as from vintage markets around the world. Trend research and forecast. Product design, trialing and realization. Costing and price architecture; understanding my customers' needs and demands. Branding and Promotion Marketing strategy; understanding what works for my target audience and finding ways to reach out to them. Maintaining and writing copy for various social media platforms to engage with customers such as a personal blog (, a Facebook Page, Tumblr, Twitter and Pinterest accounts Customer service. Packing & Shipping.


Creative Director


Nov 2015
  • VIDEO was born in 1987 in Athens, Greece. It's a family owned clothing brand that re launched in November 2015. Responsible for: Designing the collections. Promoting the brand through social media and creative partnerships. Liaising with press for product placement. Running the Etsy online store. Running the Instagram and Tumblr for the brand. Growing the newsletter base & designing the newsletters. Customer support.


Creative Assistant


Sep 2013 - Sep 2014
  • Assisting the Creative Director and supporting the in house Design team with projects. Accessorize SS14, AW14 and SS15 Campaign and Lookbook. On set for the AW14 campaign shoot as well as the SS14 Still Life studio shoot. Helped organize the SS14 Accessorize tent at Wilderness Festival as part of the brand's 30th anniversary. Working with the stylist to pull looks together for A Roll and B Roll photography Creative Direction for the SS15 Leather Bags model shoot. Seasonal Planning for in store & online social media activities for SS14 and AW14. Working close with Marketing and E-Commerce teams


Picture Researcher Intern

Higher Higher Mario Testino

Sep 2013 - Sep 2013
  • This was a speedy but valuable one week work experience at Higher + Higher which provides creative and strategic support to Mario Testino. Worked on two different briefs. (Publication/Brand) In depth image and video research around specific guidelines.


Buyers Assistant


Nov 2011 - Aug 2013
  • *Knits, Scarves, Formal & Casual Hats *Lingerie, Hosiery & Socks, Sunglasses, Shoes




London College of Fashion

May 2010 - May 2010
  • Creative Branding