About me
I’m a Design Lead and Art Director with a background in Psychology. I lead teams to conceive, prototype, and deliver products and brands by blending co-design with human-centred design.
I'm currently Head of Brand at Ed-Tech scale-up Perlego.
During my time at IDEO I’ve built films, websites, exhibitions, and businesses collaboratively with clients such as IKEA, Ford, and The Design Museum.
Talk to me about Net Zero, post-capitalism and independent magazines.
Work history
Head of BrandPerlego
London, United KingdomFull Time
Positioning Perlego on the map of the most trusted leading brands in Ed-Tech.
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Brand Strategist, Art Director & DesignerSelf Employed
London, United KingdomFreelance
Advising on brand strategy, designing brand identities, and art directing for digital + service design.
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Skills
- Art Direction
- Concept and Ideation
- Workshop Design
- Brand Creative Strategy
- Design Thinking
- Project Management
- Mentoring
- Brand Design
- Editorial Design
- Communication Design
Education
MA Narrative EnvironmentsCentral Saint Martins (UAL)
- London, United Kingdom
MA Narrative Environments is a Master's degree combining storytelling with experience design. It trains to tell stories in space using typography, scenography, environmental graphics, sound and video installations. The theoretical framework lies in the application of Narrative theories in cultural and corporate settings as well as making critical urban interventions in the public realm.
Graphic CommunicationIED Roma
- Rome, Italy
Visual design, Graphic design, Communication, Advertising, Editorial Design, Layout, Grids, Color Theory, Typography, Poster design, Web design (basics), Adobe Photoshop, Illustrator, Indesign, Lightroom, Bridge.
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Awards
Unlimited Award 2013 – E8plus HackneyUnlimited
E8plus Hackney won a 'More Than Profit Award' through the company Unlimited, supported by UBS.Competition winner 'Quiet Capsule' - a prayer space for Central Saint Martins.
The Quiet Capsule is a permanent prayer and meditation space in Central Saint Martins, London UK.
As a result of a competition I have produced the winning design in collaboration with the interior designer Catherine Bella. The Quiet Capsule offers the experience of tranquillity and peace: here people can step away from the tensions of their daily routines. Central Saint Martins is a diverse and multidisciplinary environment that allows for the different religions and spiritualities to thrive. This project rises to the challenge of creating the opportunity for a shared multi-faith space for reflection and prayer. It expresses a broad perception of spirituality in modern life.