Luca De Luise
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Luca De Luise

Graphic DesignerLondon, United Kingdom
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Luca De Luise
Available

Luca De Luise

Graphic DesignerLondon, United Kingdom
About me
I’m a Senior Graphic Designer and Digital Illustrator. With more than ten years of experience in the creative industry, I spanned the diverse sectors of publishing, branding, b2b, events, non-profit, start-ups and corporate business. For four years, I managed the busy in-house design studio of a multinational b2b events group, producing brand identity and guidelines, digital and print marketing campaigns, web mockups, collaterals, external and internal literature and signage. Such a pivotal role taught me how to deal with multiple stakeholders in a fast-paced environment and refined my management skills.  I thrive on designing creative solutions, and I also enjoy the human aspects of mentoring and tutoring. Alongside graphic design and desktop publishing, I studied and worked with illustration. Drawing and visual storytelling are part of my approach to any brief and probably the common denominator to the variety of work that I produced in these years. 
Projects
  • Global Lightweight Material Asia
    Global Lightweight Material AsiaWhen working as Head of Design of LBCG, a group which creates and runs b2b events across three continents, Global Automotive Lightweight Materials was one of their most attended series of conferences, aimed at manufacturers and innovators in the car industry.  In order to ensure commercial results similar to the American and European events, I had to align the brand’s image to the requirements of the Asian market.  In China, the meaning of colours substantially differs from Western praxis, and printed material and signage have their own rules (e.g. a black border around photographs mean that the person pictured is dead and a yellow label is advisory of explict content). With the help of on-site mediators and online resources, I thoroughly verified and redesigned each material produced for the event, from the the large-format backdrops to the delegates’ badges, from event brochures to all the promotional materials of the Group. Compared to the events in Europe and America, the conference in Shanghai showed a prevalence of teal, a colour which represents growth, progress and innovation. I complemented most of the signage and literature with red accents – the colour being traditionally a symbol of wealth and good luck. The conference eventually proved to be the most attended and profitable of the whole series.
Work history
    Graphic Designer
    London, United KingdomFreelance
    Provided brand identity, illustrations, advertisement, print layout, apparel and web design for a variety of projects and clients, an a freelance basis.
    Head OF Design
     - London, United KingdomFull Time
    Led the in-house design team for the organisers of business events in the UK, Europe, Americas and China, with contents covering modern energy, water and new technology. - Company rebranding - Visual identity for more than 70 products per year - Design of events literature, online and offline marketing campaigns - Studio management, recruiting and mentoring
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Skills
  • Adobe Indesign/illustrator/photoshop
  • Desktop Publishing
  • Brand Identity
  • Marketing Campaigns
  • Illustration
  • Character Design
  • Storyboards
  • Digital Mockup
  • Photo Retouching
Awards
    AdImpact™ Award
    In recognition of advertising which achieved outstanding readership response as measured against all other ads appearing in the Journal of Petroleum Technology.