Luca di Filippo

Creative Director

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  • LocationLondon, United Kingdom

Projects

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About me

 

CREATIVE STRATEGIES With more than fifteen years of experience in multidisciplinary design, I provide design solutions and visual storytelling for both digital and printed communications. From the preliminary research and strategy to the final delivery. DESIGN My passion for crafted design translates into a real hands-on attitude, from the initial sketches to ready-to-print artworks and HTML/CSS coding. USER EXPERIENCE Product design background combined with several years of experience as the creative director in digital design agencies allowed me to garner a clear understanding of UXD & GUI and to optimise work-flows so as to ensure that every project fulfils both the brief and the budget requirements. MANAGEMENT Extensive experience managing large teams of diverse personalities in deadline driven environments combined with confidence to coordinate complex projects and developing industry outreach opportunities. PHOTOGRAPHY More than 120 thousands images sold through Getty/iStock and winner of the Fine Art category at the 2011 NYC International Photography Award, I received, from the same award, 14 Honourable Mentions between the 2010 and 2014 editions.

Skills

 

  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Creative Director

Pomegranate

Feb 2013
  • Create key relationships with business stakeholders, communicating the value and benefits of UX approach and user centred design. Responsible of the creative process from client pitches, brainstorming sessions, UX strategies, budgeting and project planning. Manage the creative team inspiring and leading a group of highly skilled designers and developers. Define the new agency proposition and refine the brand identity. Act as company ambassador, promoting the agency and finalising new business agreements.

Currently

Freelance Creative Director & Photographer

LdF

Feb 2009
  • Effectively develop and implement client’s brand strategy. Manage all aspects of design including naming, web design/strategies, identities, advertising, print collaterals and production. Develop marketing and advertising materials for events, social media, print formats and execute creative photo shoots. Design a content strategy that engages, informs, and activates a client’s audience through digital, events and books. Create concept images managing the entire process from ideation to production and distribution through Getty Images photo libraries.

2008

3D Design Director

The Brand Union

Jul 2008 - Oct 2008
  • Acted as creative lead in translating brand strategies into landmarks, street furnitures and environments to produce 3D visual engagements. Produced hand made sketches, diagrams and layout for client’s presentation and supervised 3D renderings outcome. Developed office layouts and interior design and helped to evaluate contractors and providers.

2008

Senior Interior Designer

Foster Partner

Mar 2008 - Apr 2008
  • Designed interiors and details for worldwide brands working hands-on with 3D software, hand sketches and finalising presentation documents. Conceived tailor made furniture as distinctive brand elements and helped to evaluate production feasibility and costs.

2007

Creative Director

Pomegranate

Jun 2007 - Dec 2007
  • Developed digital strategies for web engagement, spotting the latest trends and creating identities and graphic design for several web based clients. Oversaw many aspects of the creative process from client pitches, brainstorming sessions, budgeting and project planning. Managed the creative team inspiring and leading a group of highly skilled designers and developers. Created new business opportunities acting as company ambassador, promoting the agency and finalising new business agreements.

2007

Creative Director Co-founder

DA2

Mar 2003 - Apr 2007
  • Responsible for the entire creative outcome of the agency, managing all aspects of branding, product design and exhibit design. Launched new identities and products lines for national clients, including: Orogel, Ghisamestieri and Confartigianato. Developed clients communications, including: creative and strategy briefs, contractual agreements, style guides, meta sites, and presentation decks. Managed all production and talent resources, plus schedule and budgetary issues. Interviewed potential employees.

2003

Creative Director Co-founder

EDK

Feb 1997 - Mar 2003
  • Head of the creative team, leading and inspiring designers, architects and engineers. Designed the refurbishment and interiors of the concept store “Frascati Point - Wine Museum” and coordinated on site management. Led the design team of Italian Bingo Halls Franchising Company, from feasibility studies to construction. Technical assistance for the interiors revamp of the new Banca d’Italia Cultural Centre. Developed new FENDI Web site concept.

Education

1992

Interior Industrial Design

Quasar Design University

Aug 1989 - May 1992

    Awards

    2014

    Honorable Mention IPA

    IPA

    • Advertising

    2014

    Honorable Mention IPA

    IPA

    • Special

    2014

    Honorable Mention IPA

    IPA

    • Advertising

    2014

    Honorable Mention IPA

    IPA

    • Advertising

    2014

    Honorable Mention IPA

    IPA

    • Advertising

    2013

    Honorable Mention IPA

    IPA

    • Nature

    2013

    Honorable Mention IPA

    IPA

    • Fine Art

    2013

    Honorable Mention IPA

    IPA

    • Deeper Perspective category for the winning entry

    2012

    Honorable Mention IPA

    IPA

    • Fine Art

    2012

    Honorable Mention IPA

    IPA

    • People

    2011

    1st place in Fine Art

    • http://pages.citebite.com/r4y1i3a7m3wgu

    2010

    Honorable Mention IPA

    IPA

    • People