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luca domenico ponticelli

freelance communication designer

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director


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About me

I am Luca Domenico Ponticelli, freelance designer currently based in London. I conceptualize, design and curate visual identities on paper and space. Recent Master graduate in Narrative Environments at Central Saint Martins - London, my approach lies between design thinking and making, part of this generates from my studies of Psychology of Communication and Marketing (BA) and Graphic Design in Rome. Inspired by graphic arts, subcultures and design, I am interested in how these fields reflects our times: How can we create a conversation on social issues through the design of visuals and spaces?


  • Advertising
  • Visual Arts
  • Art Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Storyboarding
  • Project Management and Budget Allocation
  • Graphic Editorial Design
  • Environment Design
  • Narrative Story Telling
  • Exhibition Concept and Graphic Design
  • Concept and Ideation
  • Team Coordination Management
  • Environment Graphics

Work history


Freelance Graphic Designer

Luca D Ponticelli Design

Mar 2015
  • London, UK
  • Freelance
  • Editorial and Web Graphic solutions.


Graphic Packaging Design Intern

Puig Creative Lab Paris

Aug 2014 - Mar 2015
  • Translate the image of fashion brands into the world of fragrance through storytelling and product excellence. My role was to develop the naming, colour research, brand identity and mock-ups of the packaging for premium brands such as: Jean Paul Gaultier, Prada, Valentino, Comme des Garcons and Paco Rabanne.


Graphic Concept Design Intern

Wasserman Experience London

May 2013 - Jul 2013
  • Ignite is an award winning experiential marketing agency, specializing in creating attitude-shifting brand experiences. My work included the development of ideas, graphics and visuals for strategic campaigns and events for brands like: NIKE, SKY, CARLSBERG AND NFL.


Graphic, Concept and Editorial Design

Luca D Ponticelli Design

May 2011 - May 2015
  • luca d ponticelli design is a studio delivering strong narrative design solutions for its clients. The services provided range between graphic, concept and editorial design, creative consulting and planning over exhibition design projects.


Creative Advertising Intern

MBA London

Jul 2010 - Aug 2010
  • Delivery of strong ROI for clients through uniquely blending the art of insightful brand and creative ideas with the science of tried and tested direct response techniques.



MA Narrative Environments

Central Saint Martins

Sep 2012 - Jun 2014
  • MA Narrative Environments is a Master's degree combining storytelling with experience design. It trains to tell stories in space using typography, scenography, environmental graphics, sound and video installations. The theoretical framework lies in the application of Narrative theories in cultural and corporate settings as well as making critical urban interventions in the public realm.


Postgraduate in Graphic Design Communication

IED European Institute of Design Rome

Sep 2011 - Jun 2012
  • Metropolitan City of Rome, Italy
  • Visual design, Graphic design, Communication, Advertising, Editorial design, Layout, Grids, Color theory, Typography, Poster design, Web design (basics), Adobe Photoshop, Illustrator, Indesign, Lightroom, Bridge.


Psychology of Marketing and Communication

Sapienza University OF Rome

Sep 2008 - Jun 2011
  • Metropolitan City of Rome, Italy
  • Psychology of Communication and Marketing is an interdisciplinary degree with a strong psychological foundation. The focus is on the social, anthropological and ethnographic sphere of the discipline which integrates with theories of communication, advertising and marketing. Through individual tests and group projects, students are learning how to apply psychological techniques to areas such as: Advertising, Design, Political and Public speaking, Art, Exhibition design, Marketing and Management. The course consists of 40 exams on topics such as: Behavioral Psychology, Social Psychology, Anthropology, Ethnography, Psychology of Color, Neuroscience, Clinical Psychology, Statistics, Environmental Psychology, Psychology of Communication, Psychology of Work, Consumer studies.



Unlimited Award 2013 – E8plus Hackney


  • E8plus Hackney won a 'More Than Profit Award' through the company Unlimited, supported by UBS.


Competition winner 'Quiet Capsule' - a prayer space for Central Saint Martins.

  • The Quiet Capsule is a permanent prayer and meditation space in Central Saint Martins, London UK. As a result of a competition I have produced the winning design in collaboration with the interior designer Catherine Bella. The Quiet Capsule offers the experience of tranquillity and peace: here people can step away from the tensions of their daily routines. Central Saint Martins is a diverse and multidisciplinary environment that allows for the different religions and spiritualities to thrive. This project rises to the challenge of creating the opportunity for a shared multi-faith space for reflection and prayer. It expresses a broad perception of spirituality in modern life.