I am an experienced Brand Consultant and Mentor. I come from a culture-oriented entrepreneurial background with a passion for innovation and social impact. My area of focus varies from art and design management and creative entrepreneurship to building brands, networks, and communities.
I work with entrepreneurs and organizations around the world. I actively help them with the reimagining of their brands, updating their relevance, and redefining the role of their businesses in society. I am proud to have worked with clients and partners such as UNICEF Hungary, Generali Foundation, LEVI'S, TikTok, and charity organizations such as Autistic Art and Blue Line Children's Crisis Foundation. Some of my projects were featured in Forbes, Elle, Marie Claire, The Resident London etc. and an article in Medium shortlisted me as one of the '10 Female Founders to Watch'.
I also have a passion for mentoring. I am involved in several international mentorship programs as a brand specialist. My goal is to actively give back and help young professionals and entrepreneurs to help them start a career.
My boutique brand agency is an initiative I have set up to serve purpose-led entrepreneurs, companies and organisations. I love working with people who are driven by creating value: creatives, conscious companies and NGOs. The way we work reflects my personal values: crativity, diversity and inclusion, equality and sustainability. I work with an international pool of branding, marketing and design experts to help you through your journey.
Contact me if you believe that we are a good fit!
Projects
- UNICEF, Generali Insurance, Kék Vonal | Joint COVID-19 Campaign (award-nominated)#YouAreNotAlone COVID-19 campaign When the COVID-19 pandemic hit, Hungary's official children's crisis foundation Kék Vonal (Blue Line Child Crisis Foundation) joined forces with UNICEF Hungary and Generali Foundation to tell every child in Hungary that they are not alone, and help is available during quarantine. As Kék Vonal's Communications Advisor, my task was to articulate the right message and create an interactive campaign on Facebook and Instagram. The campaign was nominated for Civil
- LEVI'S X Autistic Art | Trucker Art Project, Charity Supporting AuctionCampaign Concept and Artist Curation LEVI'S approached me because they wanted to organise a trucker art project, and support a deserving charity by selling the trucker jackets through an online auction. My task was to involve local artists and designers and curate the whole process of creation. I also helped to select a deserving charity, Autistic Art. The organisation enables people living with autism to discover and express their own artistic skills.
- Are @ TATE | Augmented Reality Exhibition TourExhibition Tour Concept and Marketing The visitors of the Tate Modern could participate in a special guided tour set up, on the occasion of the Day of Hungarian Painting. With the help of augmented reality (AR), ARe projects virtual elements to the physical environment (in this case, paintings, photos and other works of art) through a mobile application and thus offers a completely unique visual display and exciting user experience to those observing the artefact through the mobile app. The tec
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Work history
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Brand Consultant, Creative StrategistLuca Jakab Brand Consultancy
London, United KingdomFreelance
As a creative strategist, brand consultant, and social impact enthusiast I advise people with a purpose - creatives, entrepreneurs, NGOs, and impact-driven organisations. I blend my personal experience as a female entrepreneur with branding and marketing know-how, as well as creative and digital communication strategies. I actively help my clients reimagining their brand's relevance and redefining the role of their businesses in society.
Skills
- Visual Arts
- Brand Analysis
- Brand Building
- Brand Communication
- Marketing Strategy
- Applied Creativity
- Business Innovation
- Design Thinking
- Art Management
- Design Management
Education
Creative Media Industries, Cultural ManagementLondon South Bank University
- London, United Kingdom
Art Management, Design Management
Awards
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Award Nomination with a Covid-19 Awareness Joint CampaignCivil Award Hungary
Civil Award Hungary nomination in Best Communication Campaign category - Campaign created for Kék Vonal in partnership with Unicef Hungary, Generali and POME, 2020H
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Award Nomination with ArtConsciousHighlights of Hungary
ArtConscious was nominated for the prestigious Highlights of Hungary award as one of the most innovative projects in Hungary in 2018.