Projects
- Adidas Running Buzz MonitoringResearch & Insights of brand perception within the digital environment (news online, social networks, blogs and forums). Through a data crawling platform I had the chance to make a kind of SWOT analysis of Adidas Running. Both qualitative (sentiment and key comments) and quantitative (buzz trend and platform share) insights about brand, products, events, adv and testimonials have been detected within different the web.
Work history
Strategy AnalystHavas Group
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Buzz Monitoring and social analytics (tools: Sysomos, Socialbakers)
Qualitative and quantitative research.
Brand Strategy and positioning.
Clients:
Adidas, Coop, Ubisoft, Fendi, Volkswagen, TOG by Philippe Starck.
Shop Assistant
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Skills
- Fashion
- Advertising
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Excel
- Powerpoint
- Word
Education
Marketing and Global Markets
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English, German, Business Management, Marketing, Advertising, Corporate Communication, Commercial la
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BA Foreign Languages and Business Management