Brazilian, born in Rio de Janeiro, expatriated in Paris. Passionate for trends research, brand building and visual identity.
Pépinière at Active Cosmetic Division: Vichy, La Roche-Posay, Roger&Gallet and Skinceuticals Digital Trends Research + Strategic support to countries in order to improve their digital performances
Brands: Vichy and La Roche-Posay Operationalization of two pilots regarding medical visitation: Remote e-detailing and Multi-specialties (Pediatricians, Gynecologist and General Prescribers)
Brand: Vichy (Body care, Sun care and Men care) Support for the creation of product concepts developed at an international level
Brands: Vichy and La Roche-Posay Support for the creation of product concepts developed specifically for Brazilian market
Development of Marketing Plan for Aqualung Brand