About me

With over a decade of experience I have honed my skills in various design disciplines, including branding, photography, and web design. I have most recently served as a Design Lead, successfully managing UX/UI teams at a prominent digital agency. My keen eye for detail, coupled with an ability to envision the bigger picture, ensures that my work seamlessly combines aesthetics and functionality. My strong leadership skills, combined with a passion for design and collaboration, allow me to drive impactful projects and foster a dynamic and innovative creative environment. I'm also a proud Mental Health advocate and have a personal interested in intersectionality, diversity, and inclusivity within the creative industries. Creative digital Design Lead with 12 years experience working with global brands, social enterprises, and production companies in London and New York. Clients include: Adidas Alzheimer’s Society Born Free Dementia UK Fever-Tree Financial Times Free Tibet General Motors Ministry of Defence Save The Elephants Surfers Against Sewage Turn2us

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Projects

• 15

  FutureStack / New RelicWorking with global brand agency INVNT, I helped in the creation of logos and wayfinding systems for New Relic’s FutureStack global tour, starting off in London. Drawing double the crowd of the FutureStack London event from the previous year, hundreds of developers, solution architects, business leaders, and enterprise executives gathered in Kings Place to learn about digital intelligence at cloud scale, get some hands-on product training.
• 1

  Faces of NATOIn celebration of NATO’s 70th anniversary, and as a memorable gift for the 29 world leaders who attended the summit, the Ministry of Defence commissioned an eight page cover, photography book. Member states of NATO were asked to provide portraits of just some of the individuals that make up the armed forces, and these were carefully selected and edited for the book. Taking the creative lead, I worked closely with the client, advising on materials, format, production and design.
• 1

  Equitix / UX
• 1

  Burren BalsamicsWorking with Bolter Design studio, I assisted with the rebrand for a range of fruit and herb-infused vinegars using hand drawn illustrations for each unique flavour combination.
• 2

  Susie FreemanWebsite design and build for artist and designer Susie Freeman, whose career spans over 40 years, in which time she has exhibited all over the world. Freeman’s medical-art collaboration, ‘Cradle to Grave’, can be found in the British Museum today.
• 4

  Secret Cinema, CalaisDesign for social media and print publicity in the lead up to a secret film screening in The Jungle, Calais.

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Work history

Design LeadFat Beehive Ltd.
Jul 2021 - Mar 2023London, United KingdomFull Time
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Senior DesignerCPI Connect
Jul 2017 - Dec 2019London, United KingdomFull Time

Skills

• Creative
• Design Development
• Branding Identity
• Organisation
• Communication
• Adobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• BA Degree
• Campaign Strategy

Education

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Summer Study - Equivalent to 20 University CreditsFashion Institute of Technology
Jan 2010 - Jun 2010New York, United States
(BA hons) Graphic DesignLondon College of Communication, UAL
Sep 2008 - Jul 2011Elephant and Castle, London, UK
Specialising in Information Design within Graphic Media Design.

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