Lucia Reed

Lucia Reed

Senior Graphic DesignerLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Lucia Reed

Lucia Reed

Senior Graphic DesignerLondon, United Kingdom
About me
Senior Graphic Designer with nine years experience of working in London and New York across a diverse range of projects and programmes including branding, marketing communications, campaigns, exhibitions and events. Skills: * Visual communication and storytelling: Advanced Adobe CC * Presentation skills: Keynote & Powerpoint * Research and organisation * Creating low-fi prototypes and high-fi wireframes for apps and websites: Intermediate Sketch & Adobe XD * Systems thinking perspective * Teamwork: mentoring and collaboration Available for short- to long- term projects from March 2020.
  • FutureStack / New Relic
    FutureStack / New RelicWorking with global brand agency INVNT, I helped in the creation of logos and wayfinding systems for New Relic’s FutureStack global tour, starting off in London. Drawing double the crowd of the FutureStack London event from the previous year, hundreds of developers, solution architects, business leaders, and enterprise executives gathered in Kings Place to learn about digital intelligence at cloud scale, get some hands-on product training.
  • Faces of NATO
    Faces of NATOIn celebration of NATO’s 70th anniversary, and as a memorable gift for the 29 world leaders who attended the summit, the Ministry of Defence commissioned an eight page cover, photography book. Member states of NATO were asked to provide portraits of just some of the individuals that make up the armed forces, and these were carefully selected and edited for the book. Taking the creative lead, I worked closely with the client, advising on materials, format, production and design.
  • Equitix / UX
    Equitix / UX
  • Burren Balsamics
    Burren BalsamicsWorking with Bolter Design studio, I assisted with the rebrand for a range of fruit and herb-infused vinegars using hand drawn illustrations for each unique flavour combination.
  • Susie Freeman
    Susie FreemanWebsite design and build for artist and designer Susie Freeman, whose career spans over 40 years, in which time she has exhibited all over the world. Freeman’s medical-art collaboration, ‘Cradle to Grave’, can be found in the British Museum today.
  • Secret Cinema, Calais
    Secret Cinema, CalaisDesign for social media and print publicity in the lead up to a secret film screening in The Jungle, Calais.
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Work history
    Senior DesignerCPI Connect
     - London, United KingdomFull Time
  • Creative
  • Design Development
  • Branding Identity
  • Organisation
  • Communication
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • BA Degree
  • Campaign Strategy
    Summer Study - Equivalent to 20 University CreditsFashion Institute of Technology
     - New York, United States
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    (BA hons) Graphic DesignLondon College of Communication, UAL
     - Elephant and Castle, London, UK
    Specialising in Information Design within Graphic Media Design.
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