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My work does not take on a traditional form of graphic design. Instead, it demands an active response from the audience and exists through their thoughts and participation. My encounter with graphic design came about after years of practicing fine art and sculpture. As I craved a more fast-paced, project-orientated practice, graphic design allowed me to approach my work in a way that felt more natural. My initiative as a creative practitioner is to make informed connections between subjects or themes in order to create something new. I am especially drawn to how ideas and meanings can be translated through materials, crossing disciplinary boundaries. My practice gives me a certain amount of freedom to explore a variety of media: photography, installation, film, print and often the combination of such forms. Every medium expresses the nature of my conceptual and visual language and every project is a deeply contemplated representation of my curiosity and examination of my own questions of the inherent values of our society and culture. I write and record, analyse and store. No piece is grounded in one, certain practice. A natural symbiosis of fine art and graphic design. My work is not made to please nor serve an objective purpose. It is to stir emotions and ignite discussion.
Currently working towards an MA in Visual Communication.