Lucie Chiocchetti
Available

Lucie Chiocchetti

Art Director / Graphic DesignerLondon, United Kingdom
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Lucie Chiocchetti
Available

Lucie Chiocchetti

Art Director / Graphic DesignerLondon, United Kingdom
About me
Graduating with a Master Degree in Creative Direction and Graphic Design in 2014, I decided to leave France and set my sights on London. After gaining invaluable expertise as a designer for several companies and institution I decided to found Bonjour Lucie. Since that day I have strived to constantly deliver work that is authentic, truly represents the brand and its core values, and connects with its audience. Design isn’t straightforward; there is no ‘one-size-fits-all’. That’s why I take the time to understand my clients inside-out and define their needs from the very start. I then collaborates with them to provide creative advice throughout the project. I believe that to deliver an exceptional service, you have to be an extension of the business. My consultative approach combined with a wealth of knowledge makes me the perfect design partner for startups and small businesses, who not only need someone to deliver but require on-hand creative advice too. I also ensure that the entire project is seamless, from the initial consultation through to delivery. Whether it’s brand or web design, editorial design or print collateral, I can help. If you need support or advice on your design needs, just get in touch. I also provide consulting for startups who have young designers teams or small businesses in need of art direction. For more info please check out my website.
Projects
  • France Adot
    France AdotFrance Adot is a french organisation communicating and educating about what is organ donation. As part of a contest, the association asked for a new brand identity as theirs was out dated from the 80s. The brief was blank and free to do anything with only the matter of being able to communicate to anyone (any age or gender). The project was to be created in team and the content to produce was: a new logo, brand identity, website, digital and offline campagne and a new leaflet. Our approach
  • Silicium - FUTURE AUTHENTIC FASHION
    Silicium - FUTURE AUTHENTIC FASHIONSilicium is a Fashion accessory brand working with row material and trying modify those materials as less as possible. From finding the name to developping the brand identity, this project as been a very interesting one. As the brand uses only raw materials, the idea of Silicium came through by being the first "raw" element on earth, then working and playing with concepts about the chemical formulas to develop the brand identity. The logo is a simplified version of the symbole of the brand which represent the chemical forumal for Silicium being SiO2.
  • Mindstorm
    MindstormMINDSTORM is a paper-interactive magazine providing the latest agenda of art and design events in London. I've created Mindstorm as the ultimate magazine I was missing and wanted to see in the landscape one day. The idea is to provide the latest agenda of art, exhibitions, design event in London. The design concept behind it is to try to beat the digital intercativity with a paper-feel-touch interactivity. So the reader would have an experience reading the magazine through hide-and-seek information with folded pages.
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Work history
    Creative Art Director
    London, United KingdomFreelance
    I help small, medium businesses and startups to grow their brand through their visual communication and brand identities. I believe that good, relevant design and graphic design is undoubtedly one of the keys success for any business. Whether it’s brand or web design, editorial design or print collateral, we create authentic design which truly represents your brand and its core values to connect with your audience. We believe that to deliver an exceptional service, we have to be an extension of your business. Design isn’t straightforward and there is no ‘one-size-fits-all’. That’s why we take the time to understand our clients inside-out and define their needs from the very start.
    Creative Designer & Artworker
     - Full Time
    Designing and producing all printed marketing materials, catalogues, flyers, ads, magazine inserts, packaging and other collateral literature. Front end design for the websites, emails and other web assets, i.e. banners and collateral ads.
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Skills
  • Packaging
  • Events
  • Corporate Identity
  • Print Design
  • Art Direction
  • Picture Editing
  • Typography
  • Brand Identity
  • Design
  • Outdoor Campaigns
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Editorial
  • B2B
  • B2C
Education
    Creative Direction and Graphic Design
     - 
    Graduated of a BA Hons. + MA Courses attended: Publishing & Editorial Design, Typography, Branding and Identity Design, Web Design, Motion Design, Packaging, Marketing, Photography, Advertising, Print Production Process.