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•Pitching original stories for Footwear News, e.g. interviews with design students, inspiration points, ones to watch •Coverage of Italian luxury and street wear footwear brands: presentations, collaborations, trends, mergers, trade shows •Visit and coverage of Italian trade shows: Pitti Uomo, theMICAM
•Detailed research of fashion and beauty industry, using statistical databases, image agencies and on the ground reporting •Meet and interview CEO’s, brand managers, designers, buyers, celebrities and executives in Italian, German and English •Manage coverage of Italian beauty industry and market: fragrance launches, licensing deals, trends •Visit and coverage of Italian trade shows: Pitti Fragranze, Escxence, Unscent •Beauty backstage coverage during Milan fashion week •Keep tight deadlines for assignments, special features and breaking news for online and print •Administrative support and logistics before and during Milan fashion week, including management and supervision of interns
•Worked closely with regional offices on a wide range of PR projects •Daily print and online press monitoring, monthly press reports •Promoted brand image in areas with no in-house press office by developing relationships with publications in Germany, Switzerland, Austria, Scandinavia, the Netherlands, Eastern Europe •Wrote, translated and edited corporate press texts •Assisted in ready-to-wear runway show accreditations, logistics and re-see appointments
Recipient of scholarship after participation in Fashion Brand Hunter Competition in collaboration with Camera Italiana Buyer Moda