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Lucie Janik

Fashion and Beauty Writer

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Projects

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Do you really want to delete project WWD Daily - Selection of work for daily PDF?

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Do you really want to delete project Footwear News - Selected work for print mag?

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Do you really want to delete project WWD Online - Selection of work?

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Skills

  • Marketing PR
  • Copywriting
  • Editing
  • Blogging
  • Corporate PR
  • Social Media Marketing
  • Web Content
  • Communications
  • Content and Media Writing
  • Content Management
  • Fashion Journalism

Work history

Currently

Content Manager

The Level Group

Aug 2016
  • Milan, Italy
  • Full Time

Currently

Fashion & Beauty Writer

Self Employed

Jun 2016
  • Milan, Italy
  • Freelance

2016

Milan Correspondent

Footwear News

Nov 2015 - Jun 2016
  • Full Time
  • •Pitching original stories for Footwear News, e.g. interviews with design students, inspiration points, ones to watch •Coverage of Italian luxury and street wear footwear brands: presentations, collaborations, trends, mergers, trade shows •Visit and coverage of Italian trade shows: Pitti Uomo, theMICAM

2016

Beauty & Business Correspondent

WWD Women’s Wear Daily

Jun 2015 - Jun 2016
  • Full Time
  • •Detailed research of fashion and beauty industry, using statistical databases, image agencies and on the ground reporting •Meet and interview CEO’s, brand managers, designers, buyers, celebrities and executives in Italian, German and English •Manage coverage of Italian beauty industry and market: fragrance launches, licensing deals, trends •Visit and coverage of Italian trade shows: Pitti Fragranze, Escxence, Unscent •Beauty backstage coverage during Milan fashion week •Keep tight deadlines for assignments, special features and breaking news for online and print •Administrative support and logistics before and during Milan fashion week, including management and supervision of interns

2015

EMEAI PR & Press Office Assistant

Gucci Gucci Spa

Jun 2014 - Jun 2015
  • Internship
  • •Worked closely with regional offices on a wide range of PR projects •Daily print and online press monitoring, monthly press reports •Promoted brand image in areas with no in-house press office by developing relationships with publications in Germany, Switzerland, Austria, Scandinavia, the Netherlands, Eastern Europe •Wrote, translated and edited corporate press texts •Assisted in ready-to-wear runway show accreditations, logistics and re-see appointments

Education

2014

Master in Fashion Management

Domus Academy

Sep 2013 - Jul 2014

2013

Bachelor of Science in Textile and Clothing Management

Niederrhein University of Applied Sciences

Sep 2009 - Jul 2013

Awards

2013

Scholarship Winner

Domus Academy

  • Recipient of scholarship after participation in Fashion Brand Hunter Competition in collaboration with Camera Italiana Buyer Moda