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Lucie Janik

Fashion and Beauty Writer

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  • Fashion
  • Events
  • Marketing PR
  • Copywriting
  • Editing
  • Blogging
  • Corporate PR
  • Creative
  • Social Media Marketing
  • Web Content
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Content and Media Writing

Work history


Freelance Fashion & Beauty Writer

Self Employed

May 2016


Milan Correspondent

Footwear News

Nov 2015 - May 2016
  • •Pitching original stories for Footwear News, e.g. interviews with design students, inspiration points, ones to watch •Coverage of Italian luxury and street wear footwear brands: presentations, collaborations, trends, mergers, trade shows •Visit and coverage of Italian trade shows: Pitti Uomo, theMICAM


Beauty & Business Correspondent

WWD Women’s Wear Daily

May 2015 - May 2016
  • •Detailed research of fashion and beauty industry, using statistical databases, image agencies and on the ground reporting •Meet and interview CEO’s, brand managers, designers, buyers, celebrities and executives in Italian, German and English •Manage coverage of Italian beauty industry and market: fragrance launches, licensing deals, trends •Visit and coverage of Italian trade shows: Pitti Fragranze, Escxence, Unscent •Beauty backstage coverage during Milan fashion week •Keep tight deadlines for assignments, special features and breaking news for online and print •Administrative support and logistics before and during Milan fashion week, including management and supervision of interns


EMEAI PR & Press Office Assistant

Gucci Gucci Spa

May 2014 - May 2015
  • •Worked closely with regional offices on a wide range of PR projects •Daily print and online press monitoring, monthly press reports •Promoted brand image in areas with no in-house press office by developing relationships with publications in Germany, Switzerland, Austria, Scandinavia, the Netherlands, Eastern Europe •Wrote, translated and edited corporate press texts •Assisted in ready-to-wear runway show accreditations, logistics and re-see appointments



Master in Fashion Management

Domus Academy

Aug 2013 - Jun 2014


    Bachelor of Science in Textile and Clothing Management

    Niederrhein University of Applied Sciences

    Aug 2009 - Jun 2013



      Scholarship Winner

      • Recipient of scholarship after participation in Fashion Brand Hunter Competition in collaboration with Camera Italiana Buyer Moda