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Lucila Beserra


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  • Advertising
  • Digital Media
  • Marketing PR
  • Visual Arts
  • Branding
  • Brand Management
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop

Work history


Founder & CEO Creme Brulee

Creme Brulee Pottery

Mar 2010
  • Leading high-end decoration and design pottery house. Start-up with +130 wholesales stores and broad customer base throughout the country. Founding Partner • Developed brand from scratch. Created original naming and identity to target our customer base (high-end, design oriented women searching for original pieces) • Produced and executed communication strategy, focusing on digital and social media marketing campaigns using all platforms constantly growing our followers to convert them into regular buyers and introducing loyalty programs • Implemented communication campaign to target new customers through traditional media, press and exposure to TV shows and video streams • Organised marketing events for key selling days to boost brand awareness • Coordinated launch of new products from design to sale. Identified potential markets and satisfied demand whilst considering existing product portfolio and potential cannibalization • Constant evaluation of potential markets and competition to reposition brand and product developments in order to capture opportunities and defend our competitive advantage • Developed new channels for commercialization, networking with top selling retailers throughout Argentina. Dedicated efforts to diversify risk and customer base • Defined competition and pricing strategy for all portfolio products, following changes in market prices and using information to adjust communication and marketing campaigns • Led team of 15 professionals and coordinated logistics and production of all product lines


Web Marketing & Commercial Manager

Alguien A Quien Querer

Apr 2008 - Jan 2010
  • •Led launch and communication strategy for online platform. Implemented brand loyalty and customer acquisition programs (230,000 customers in 6 months) •Development of alternative sale channels •Negotiated advertising spots (TV and online) with potential clients •Managed relationship with press and other institutional stakeholders •Led team of 5 professionals


Junior Researcher

TNS Gallup

Jan 2007 - Dec 2008
  • • Monitored data collection methods to ensure information was accurate and processes efficient • Involved in designing effective questionnaires based on market knowledge • Responsible for collecting market data and evaluating information from diverse sources, analysing both quantitative and qualitative information



Professional Diploma in Digital Marketing

Westminster Business School

Sep 2015 - Nov 2015


    Bachelor in Marketing and Advertising

    Universidad de Ciencias Empresariales Y Sociales, Buenos Aires, Argentina

    Dec 2005 - Jun 2012
    • Bachelor in Marketing and Advertising