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Leading high-end decoration and design pottery house. Start-up with +130 wholesales stores and broad customer base throughout the country. Founding Partner • Developed brand from scratch. Created original naming and identity to target our customer base (high-end, design oriented women searching for original pieces) • Produced and executed communication strategy, focusing on digital and social media marketing campaigns using all platforms constantly growing our followers to convert them into regular buyers and introducing loyalty programs • Implemented communication campaign to target new customers through traditional media, press and exposure to TV shows and video streams • Organised marketing events for key selling days to boost brand awareness • Coordinated launch of new products from design to sale. Identified potential markets and satisfied demand whilst considering existing product portfolio and potential cannibalization • Constant evaluation of potential markets and competition to reposition brand and product developments in order to capture opportunities and defend our competitive advantage • Developed new channels for commercialization, networking with top selling retailers throughout Argentina. Dedicated efforts to diversify risk and customer base • Defined competition and pricing strategy for all portfolio products, following changes in market prices and using information to adjust communication and marketing campaigns • Led team of 15 professionals and coordinated logistics and production of all product lines
•Led launch and communication strategy for online platform. Implemented brand loyalty and customer acquisition programs (230,000 customers in 6 months) •Development of alternative sale channels •Negotiated advertising spots (TV and online) with potential clients •Managed relationship with press and other institutional stakeholders •Led team of 5 professionals
• Monitored data collection methods to ensure information was accurate and processes efficient • Involved in designing effective questionnaires based on market knowledge • Responsible for collecting market data and evaluating information from diverse sources, analysing both quantitative and qualitative information
Bachelor in Marketing and Advertising