Lucinda Swayne
Available

Lucinda Swayne

Client ManagerLondon, United Kingdom
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Lucinda Swayne
Available

Lucinda Swayne

Client ManagerLondon, United Kingdom
About me
Emerging market strategist with current experience applying marketing to maximise revenue and market share. Success in analysing market trends and guiding the launch of new products and services. Expertise in creating and implementing marketing, account and sales plans. History of achievement ensuring consistent partner and client satisfaction. Equipped with cross-functional skills to accomplish multiple projects ensuring on time deliverables within pre-set cost parameters.
Projects
  • Final Year Exhibition
    Final Year Exhibition
Work history
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    Client Account ExecutiveManning Gottlieb OMD
    London, United KingdomFull Time
    Analyse market trends, identify and develop new ideas for client briefs and media plans. Research and develop strategic marketing and advertising plans. Plan and manage campaigns. Communicate product and service announcements through multiple channels. Manage the entire account process from initial contact through to invoicing. Orchestrate and facilitate the training and coaching of new and junior team members. • Chaired meetings with clients and creative agencies, shared progress and best practice initiatives; recommended ideas leading to enhanced account performance and increased business sales. • Delivered effective client briefings and proposals to drive marketing activity; built positive campaigns, evaluated results to learn lessons and deliver future improvements. • Collated and examined data to build strategies, client campaign plans and deliver communications through selected media channels. • Forged robust relationships with clients, shared ideas; creating consistent client contact. • Entrusted to manage the financial aspects of the account portfolio; cleared aged debt. • Integral team member on a graduate scheme; won internal pitch, 2016.
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    Client Service AssistantManning Gottlieb OMD
    London, United KingdomFull Time
    Accountable for researching and increasing market share and profits. Identified, researched and engaged with prospective clients to encourage business opportunities. Liaised and negotiated with media sales houses to promote new and upcoming marketing ideas. Established strong relationships with new and existing clients. Collaborated with clients, creative agencies, and media owners. • Successfully managed projects from inception to completion; consistently met client expectations, budgets, and timescales. • Optimised media activity for client campaigns. • Devised and issued client progress reports, delivered presentations; ensured continual client engagement. • Tirelessly analysed the market and major competitors to identify market trends, reviewed data, and pricing; achieved sales and revenue goals. • Originated a finance process; improved the accuracy and availability of financial information, allowed effective business decision-making.
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Skills
  • Marketing
  • Advertising
  • Account Management
  • Brand Management
Education
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    2:1 Bachelor of Arts DegreeLeeds University
     - Leeds, United Kingdom
    I spent three years at the University of Leeds studying Art & Design, as well as further electives in marketing and advertising. My final year involved an independent exhibition, where I looked at mathematics and involvement in design. My dissertation discussed marketing and its affect on the consumer's buying process.
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    3 A Grade A Levels 10 A-C GcsesBancroft's School
     - United Kingdom
    3 A-Levels - A* Mathematics, A Art & Design, A Physical Education 1 AS Level - B English Literature 9 GCSE's - Mathematics A*, English Literature A*, Additional Science A*, History A*, Fine Art A*, Greek Civilisation A*, Core Science A, English Language B, French B
Awards
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    IPA Foundation CertificateManning Gottlieb OMD