Currently, I work for fragrance distributor SAS and Company as a Press Officer where I look after a wide range of fragrance brands from celebrity (Cheryl, Little Mix, One Direction), designer (Carven Parfums), niche (Parfums de Marly) and well-being (Valeur Absolue). My diverse portfolio of brands have enabled me to manage a number of high profile celebrity events as well as high end exclusive events. I have juggled expectations of big brands with high levels of activity whilst nurturing and introducing unknown brands to the press in a cost effective way. As well as the experience I have gained in the fragrance industry I have also interned with a variety of different Fashion Agencies which I believe have also played a part in my tenacious work ethic and given me an insight into the Fashion Industry. I am looking to further my career and find new challenges.
After working at SAS & Company for a short time I was quickly promoted to Press Officer, looking after a mixture of brands from niche, to designer and celebrity my roles include: Creating Event Proposals | Event Management and Planning | Gaining and maintaining relevant contacts | Working beside Marketing team | Managing Event budgets | Reporting | Managing and setting up celebrity interviews | Pitching to Press | Gaining Coverage | Artworking Press Releases| Desk Appointments Events Managed: Little Mix debut Fragrance Launch | One Direction Fragrance Launch | Cheryl Fragrance Launch | Carven Men’s Fragrance Launch | Valeur Absolue Fragrance Launch!
Pitching ideas to directors | Creating Trend Packs for Store Training | Filming and Creating Induction Videos | Weekly Plans & Team Management | Model Store | Store Set Ups | Launching New Stores | Setting Up Marketing Campaigns