Hey, I'm Lucy. I'm a creative, who tends to lean more on the copywriting side. I'm currently based at the chic offices of Fold7 in Farringdon, but on the look out for an exciting new agency to call home in Melbourne, Australia. I've wanted to be a creative since I was 14. I've worked at Fallon, VCCP and Fold7. I have a phobia of butterflies. I also really don't enjoy writing about myself, weirds me out. It's been a great year for me. I relaunched Carlsberg, hanging out with Mads Mikkelsen in Copenhagen in the process, which is somehow even better than it sounds. This went from a UK campaign, to winning the global Carlsberg business. I freed the nipple on daytime TV in aid of Coppafeel, beating Trump to the top news story on the BBC. I won the pitch for Rightmove and created three films for them airing on Channel4 on Christmas Day. I was placed as No.13 on David Reviews Top Creatives of 2017, and placing Fold7 at No.5 in Top Agencies. I've been named as one of Campaign's Female Future Leaders. I'll take that.
- Carlsberg - The Danish WayCarlsberg, a beer associated with lager lad culture. Well, it was time to put down the football and go back to it's Danish roots. A career changing brief? Prøbably. So that's where I came in. Creating a campaign to explore the secret behind the Dane's renowned happiness, with a cycling narrator and philosopher - Mads Mikkelsen. TV, Cinema, OOH, and a completely new social approach. We went on to win the global business for Carlsberg. More exciting work to come soon.
- Rightmove - When life moves, make your RightmoveI pitched on Rightmove last summer, which was a thrill to win. The clients actually wanted to create some of the seven scripts we presented to them. Here's the first launch film, which aired on Channel4 on Christmas Day. Below you can find the follow up spot 'Bachelors' which was inspired by living with my boyfriend, and his best mate. Check back in September for the final film in the set, 'Outnumbered'.
- CoppaFeel! - Trust Your TouchThere are two vital parts to touching your boobs. Your boobs, and your touch. Trust Your Touch was created to give young women the confidence, and encourage and remind them to check every month. The ad freed the nipple on daytime TV, generating nationwide press, including little old me being quoted in the Independent, GMTV, and trumping Trump to the top spot on BBC News.
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Projects credited in
- Campaign & Creative Equals present the next generation of women redefining creativity 2018"Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow. Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse. Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So,68
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- Art Direction