Lucy Aston

Advertising Creative / Copywriter

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Hey, I'm Lucy. I'm a creative, who tends to lean more on the copywriting side. I'm currently based at the chic offices of Fold7 in Farringdon, but on the look out for an exciting new agency to call home in Melbourne, Australia. I've wanted to be a creative since I was 14. I've worked at Fallon, VCCP and Fold7. I have a phobia of butterflies. I also really don't enjoy writing about myself, weirds me out. It's been a great year for me. I relaunched Carlsberg, hanging out with Mads Mikkelsen in Copenhagen in the process, which is somehow even better than it sounds. This went from a UK campaign, to winning the global Carlsberg business. I freed the nipple on daytime TV in aid of Coppafeel, beating Trump to the top news story on the BBC. I won the pitch for Rightmove and created three films for them airing on Channel4 on Christmas Day. I was placed as No.13 on David Reviews Top Creatives of 2017, and placing Fold7 at No.5 in Top Agencies. I've been named as one of Campaign's Female Future Leaders. I'll take that.

Locked Pro Plan feature


  • Advertising
  • Art Direction
  • Copywiting

People I’ve worked with

Companies I’ve worked with

  • VICE


    • Publishing
  • VCCP


    • Advertising
  • ustwo


    • Design
  • Creative Equals

    Creative Equals

    • Social Enterprise

Work history


Advertising Creative


Aug 2015
  • London, United Kingdom
  • Full Time
  • Working across the Carlsberg global account, Rightmove, and Coppafeel.


Advertising Creative


Apr 2013 - Jul 2015
  • London, United Kingdom
  • Full Time
  • Created campaigns for Macmillan Cancer Support and O2.


Creative Placement


May 2012 - Dec 2012
  • London, United Kingdom
  • Full Time
  • Creating campaigns for Skoda and Cadbury.