Lucy Chase-Gardener

Brand manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Public Relations Manager - Brand Manager

Skills

  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Brand Manager

GAIL's Bakery

Apr 2015
  • London, United Kingdom
  • Full Time
  • • Delivering on-going marketing plans for all bakeries in conjunction with Bakery Managers, Operations and Food teams: POS, local events, partnerships, and seasonal projects. I work hard to develop and implement strategies and to deliver creative and effective initiatives on budget within deadlines. • Leading marketing for new openings, focusing on integration into communities, local outreach and local influencer marketing. Leading brand training sessions for new teams. • Implementing PR strategy and working with an external agency to achieve a range of coverage in key titles across the year. • Leading digital marketing and social media channel management including strategic development, content, tone, and achievement of objectives around community size and engagement metrics. Developing and leading blogger and online community engagement programs. • Special events and partnerships - development, implementation and reporting. • Working closely with an external design agency to deliver creative work on brief and on budget. • Managing and leading the development of our team Marketing Assistant.

Education

2012

BA

Newcastle University

Sep 2009 - Jun 2012
  • Newcastle upon Tyne, United Kingdom
  • English Literature and Language