About me
A creative copywriter and brand specialist with 4+ years of cross-functional marketing experience in SaaS/FMCG startups and a proven record of increasing brand awareness and customer engagement. Purposefully writing to elevate brands, bring them to life, and build meaningful relationships with audiences.
Work history
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Content & Communications ManagerPooch & Mutt
London, United KingdomFull Time
Formerly; Marketing Intern July 2017 - Jan 2018, Communications Executive Jan 2018 - Jan 2019
- Creating and managing the content calendar covering all blog, newsletter and social content.
- Developing brand TOV, maintaining this throughout all content to drive sales, engagement and promote brand awareness.
- Planning and implementing content strategy in line with brand guidelines.
- Using Google Keyword Planner to plan and write SEO blog content.
- Measuring KPIs across social media channels, monitoring CTR with blog posts and newsletters, using data to develop and improve future content.
- Writing press releases and online copy to tight deadlines, tailored for both trade and mainstream channels.
- Familiar with a range of tools including Wordpress, Canva, Google Keyword Planner, Buffer/Later, Mailchimp, Shopify/Shogun.
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Freelance Content WriterBlu Digital / Domain Base Content Creation
- London, United KingdomFreelance
Blu Digital:
• Researching current and emerging digital trends to provide accurate information.
• Generating engaging, informative blog posts and working to tight deadlines.
DomainBase Content Creation:
• Researching products and topics in the area of health and beauty care.
• Writing SEO oriented content to promote website traffic and meet content expectations.
+ Show more
Skills
- Blog Writing
- Infographics
- Public Relations
- Mail Chimp
- Shopify
- Buffer
- Social Media
- Social Media Management
- Email Marketing
- Content Marketing
Education
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First Class BA (Hons) Television ProductionThe University of Westminster
- London, United Kingdom
- First class dissertation on ‘How Web 2.0 is utilised in today’s society and its subsequent
influence on creativity’.
- Consistently achieving grades at a 2:1 and First in both practical and theory modules
including; Media and Society, Media Transformations, Advertising and Promotional Culture,
Audience Studies, Documentary Production, Promotional Shorts, Multicamera Production.
• Managing a workload to complete tasks to strict deadlines.
• Producing online marketing content covering social media platforms, generating blog
posts and creating behind the scenes footage.
• Crowd funding through social media to fund a final year documentary project filmed in
India.
• Basic knowledge operating DSLR, proficient editing using Final Cut Pro 7.
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BTEC National Diploma in Media ProductionWarrington Collegiate
- Warrington, United Kingdom
Distinction, Distinction, Merit in BTEC National Diploma in Media Production