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Lucy Craigs

Senior Account Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAdvertising Account Manager - Marketing Coordinator - Content Marketing Strategist

About me

I have 5 years' experience in working for a full service advertising & communications agency. My clients to date have been primarily in retail, with a heavy focus on campaigns requiring TV and stills photography. Working as a Senior Account Manager, I have developed exceptional organisation and time management skills, as well as numerical and verbal skills. I can confidently lead a team, using my forward thinking attitude and initiative, as well as support team members to work collaboratively. I have lead and successfully won new business pitches, and feel comfortable in presenting both strategy and creative work. I also have experience in brand positioning/modelling, and approach all new briefs with strategic thinking. I can confidently manage campaigns end to end, through from sourcing suppliers, production, post-production through to delivery and evaluation and have experience in Business Planning. I have a strong interest in content, online platforms and experiences and have managed Social Media accounts, content plans and content strategy for several clients - this stems from my background in Journalism. I have also worked as a Marketing Manager launching a new athleisure fashion brand, and have always had a passion for the fashion industry. I have managed national brands.

Skills

  • Project Managment
  • Social Media Advertising
  • Content Strategy
  • Brand Creative Strategy
  • Brand Architecture
  • Commercial
  • Team Development
  • Organisation
  • Problem Solving
  • Time Management

Work history

Currently

Senior Client Partner

Different Advertising & Marketing Ltd

Aug 2012
  • London, United Kingdom
  • Full Time
  • Senior Account Manager responsible for running accounts with a focus on retail; vast experience in shopper and consumer marketing gained through working with 15 shopping centres across the UK. Experience with destination and national brands to deliver annual media campaigns, the majority centring on TV. Working closely with producers and wider production teams to develop treatments, shoot plans, manage logistics, and see the entire production process through from brief to delivery, including evaluation and effectiveness. Robust project management skills married to brand understanding for results-based integrated solutions. Excellent client servicing relationships orientated to client culture.

Education

2012

BA (Hons) Journalism

Leeds Metropolitan University

Sep 2009 - Jun 2012
  • Leeds, United Kingdom