Lucy Fernandez

Lucy Fernandez

CRM ManagerLondon, United Kingdom
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Lucy Fernandez

Lucy Fernandez

CRM ManagerLondon, United Kingdom
About me
Having so far enjoyed a challenging career in the E-commerce sector, where I have found myself to play an integral part of the marketing team, I am looking for a new role where I can welcome new responsibilities and broaden my marketing knowledge. Currently working at Closet London, a womens highstreet fashion brand, I manage and report on all digital marketing channels including PPC, email and affiliates as well as overseeing development of the website in line with the brand guidelines and ensuring that usability for the customer is to a high standard. Showing consistent enthusiasm to gain knowledge about marketing trends and approaches I am looking for a focused marketing role with potential career progression. Excellent communication skills, organisation, building key relationships with suppliers and external agencies along with a good work ethic I am confident in my ability to suceed in this career path.
Work history
    Ecommerce Executive
    Management of Affiliate Network, accepting & researching new publishers and liasing promotions & placements. Liasing with external PPC agency to ensure KPI's are met and provide new ideas for campaign improvements. Email newsletter planning, graphic design and timely delivery to different customer segments including creating dynamic automated email series (e.g. welcome series, at risk series). Weekly reporting on all digital marketing channels. Overseeing website development with external web design agency. Providing new designs for the website inline with branding as well as to improve the online conversion rate. Graphic design creating promotional images for the website home page. Processing Ecommerce orders & daily customer service and managing the warehouse team to ensure deadlines are met. Blog content marketing calendar creation with the team.
    Ecomm & Marketing Assistant
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    Full social media management – Facebook, Twitter, Pinterest Overseeing Affiliate Marketing and Google Adword campaigns co-ordinating with agency Managing, overseeing & checking all website development and improvements before going live Customer relationship management Email marketing graphic design and suggesting ideas Promotional images and graphic design for website home page and newsletters Search Engine Optimisation, Keyword Research Blog content writing Building Google Adwords PPC campaigns and monitoring their success Building email newsletters using Adobe Photoshop Blog content writing Content writing for departments and product pages to optimise pages for search (SEO) On-site conversion rate analysis
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Skills
  • Email Marketing
  • Excel
  • Creative and Analytical Thinking
  • Reporting
  • Marketing Strategy
  • Marketing
Education
    Certificate in Digital Marketing
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