Lucy Fernandez

Ecommerce Executive

  • LocationLondon, United Kingdom

About me


Having so far enjoyed a challenging career in the E-commerce sector, where I have found myself to play an integral part of the marketing team, I am looking for a new role where I can welcome new responsibilities and broaden my marketing knowledge. Currently working at Closet London, a womens highstreet fashion brand, I manage and report on all digital marketing channels including PPC, email and affiliates as well as overseeing development of the website in line with the brand guidelines and ensuring that usability for the customer is to a high standard. Showing consistent enthusiasm to gain knowledge about marketing trends and approaches I am looking for a focused marketing role with potential career progression. Excellent communication skills, organisation, building key relationships with suppliers and external agencies along with a good work ethic I am confident in my ability to suceed in this career path.



  • Marketing PR
  • Email Marketing
  • Social Media Marketing
  • Web Content
  • Excel
  • Office
  • Photoshop
  • Website and Digital Design
  • Banner Design
  • Creative and Analytical Thinking
  • Affiliate Marketing
  • PPC Display Advertising

Work history


Ecommerce Executive

Closet London

Mar 2015
  • Management of Affiliate Network, accepting & researching new publishers and liasing promotions & placements. Liasing with external PPC agency to ensure KPI's are met and provide new ideas for campaign improvements. Email newsletter planning, graphic design and timely delivery to different customer segments including creating dynamic automated email series (e.g. welcome series, at risk series). Weekly reporting on all digital marketing channels. Overseeing website development with external web design agency. Providing new designs for the website inline with branding as well as to improve the online conversion rate. Graphic design creating promotional images for the website home page. Processing Ecommerce orders & daily customer service and managing the warehouse team to ensure deadlines are met. Blog content marketing calendar creation with the team.


Ecomm & Marketing Assistant

Treasure Box Ltd

Feb 2012 - Mar 2014
  • Full social media management – Facebook, Twitter, Pinterest Overseeing Affiliate Marketing and Google Adword campaigns co-ordinating with agency Managing, overseeing & checking all website development and improvements before going live Customer relationship management Email marketing graphic design and suggesting ideas Promotional images and graphic design for website home page and newsletters Search Engine Optimisation, Keyword Research Blog content writing Building Google Adwords PPC campaigns and monitoring their success Building email newsletters using Adobe Photoshop Blog content writing Content writing for departments and product pages to optimise pages for search (SEO) On-site conversion rate analysis


Web Merchandiser

Treasure Box Ltd

Mar 2009 - Jan 2012
  • Processing products to meet deadlines including writing product descriptions Product Photography within lightbox and editing photos onto a clear white background Stock control, including regular ordering with suppliers Checking off deliveries and updating stock Customer service via email and telephone



Certificate in Digital Marketing

Institute of Direct Digital Marketing

Sep 2012 - Apr 2013