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An excellent communicator, highly experienced in partnerships & event management with over 10 years in marketing & brand communications. Equipped with the ability to drive an idea through from initiation to commercial success, with strong leadership and strategic management skills, I am a driven and self-motivated individual.
Creating and executing the UK promotions, partnerships and events strategy to drive incremental brand awareness, increasing active share and brand loyalty through the creation of LEGO experiences · Specialist within the UK marketing team working on 360 brand campaigns, retail marketing and sales integration with all partners ensuring long-term brand partnerships and adding value at each stage · Managing all partnerships, consumer events, fan, PR corporate and retail events and identifying new strategic partnerships to deliver on KPIs
· Liaising with all media and press enquiries and make considered decisions about when and where the LEGO brand can and cannot be used · Corporate event management such as The London Hub opening and PR stunt creation and execution · Working closely with all partners and agencies to build strong and effective relationships · Developing and execution of UK CSR plans and strategy