About me
Lucy has 25 plus years experience across the creative industry from fashion and music photographer to creative strategist and client advocate.
She specialises in applying psychology insights to the business of fashion and broader customer experience.
1990 BA (Hons) Photography
International Exhibits inc Mall Galleries London
1995 Multi-agent represented international photographer fashion/music and advertising across major and independent record labels and print
Campaign examples EMI Sony PlayStation Wrangler
2015 Community Youth Work-Founder of ‘Teen Spirit’
Instigating a backlash against the ‘pout’ and the retouching of the selfie, using photographic shoots and workshops to promote self esteem through diversity and inclusivity exploring the ‘Healthy Selfie’
2020 (MSc) Applied Psychology in Fashion
London College of Fashion UAL Alumni
British Psychological Society (BPS) Member
Side hustles and extracurricular include :
Teaching/Coaching/Mentoring/Research/Production/Artist representation/Birthing and raising 2girls!
Current Academic Research:
The consequence of a narrow beauty ideal considering retouching (apps) on future memories.
Research topics: consumer psychology, emotional and environmental sustainability across the fashion industry, community engagement, mental well being, brand authenticity, industry responsibility to inclusion and projection
Interested in Customer/Client Advocate roles including research, or ux collaborations across all medias to promote new inclusive ways of thinking and being for a better customer and consumer experience
Also delightfully dyslexic and insight advantaged by ADHD
With thanks to #f*ckbeinghumble’s philosophy!
Skills
- Consumer Psychology
- Social Psychology
- Design Psychology
- Brand Psychology
- Cognitive Psychology
- Customer Behaviour
- Customer Analysis
- Customer Communication
- Customer Care
- Customer Engagement
- Customer Communications
- Customer Experience
- Customer Focused
- Customer Insights
- Customer Journey
- Customer Satisfaction
- Customer Segmentation
- Customer Research
- Customer Facing
- Photographic Direction
- Photographic Printing
- Photography
- Photography Editing
- Photography Exhibitions
- Photography Production
- Photography Shoots
- 35mm Photography
- Advertising Photography
- Production Co-ordination
- Production