About me

Lucy Hardcastle is an interdisciplinary designer and digital artist living in London. Her work focuses on tactility, visual illusions and sensual aesthetics through digital rendered pieces, sculpture, set design and moving image, highlighting tensions betweeen physical and virtual worlds. A recent graduate from the Royal College of Art (MA Information Experience Design), Lucy works freelance as a visual artist and creative director, with clients including Chanel, Alexander Wang and Nike.

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Projects

• 36

  QualiaQualia, is a touch responsive interface made of hand-blown glass. Building on research regarding the changing relationship each of us formulates with material, Qualia aims to expose glass' materiality and question not only our relationship with it, but the potential that engagement has to expose ideas of craft and consumption. Our relationship with the surfaces we interact with has changed. Our appreciation of the materials we encounter everyday have become flawed, misaligned. We are no longer c
• 10

  Intangible MatterIntangible Matter, launching on i-D's The Fifth Sense's platform is an exploration of the physical and virtual elements of fragrance, within an immersive digital space consisting of five unique interactive areas.  Enter Experience Placing Lucy's digital world into a WebGL framework provided the opportunity to achieve surreal and unseen experiences related to the senses, physicalising the invisible through interactive visual and sound elements in a truly unique and playful way.  A sonic landscape

Projects credited in

• 2

  KalostasisI animated and did particle simulations to represent heart flows for the collaboration between Kings College, Cellule Studio and Lucy Hardcastle. I also produced and composed the sound design for the exhibit at the V&A.
• 3

  Social House at Xintiandi PlazaI did all the modelling and animation for this installation in Social House at Xintiandi Plaza. Contracted by Lucy Hardcastle Studio.
• 3

  Beats By Dre / Pharrell / Jen StarkI built 3D versions of Jen Starks artwork to be animated for commercials for Beats By Dre. This was extended for in store visuals in airports as well. Contracted by Lucy Hardcastle Studios
• 10

  29 Rooms / Refinery 29I helped with R&D as well as creating the mural film for the 29Rooms Mirage exhibit. The Mirage is a multi-room installation, commissioned by 29Rooms in collaboration with Spark AR for Facebook. Contracted by Lucy Hardcastle.
• 6

  BIOMESAnimation and 3D modelling for Biomes film directed by Lucy Hardcastle for Napapijiri.
• 9

  Stories of Growth — Season 2YESTERDAY WAS INTERNATIONAL WOMENS' DAY To celebrate the important occasion and all the womxn out there, we released Season 2 of our weekly Stories of Growth podcast. This month, we shine a light specifically on all of the inspiring female founders igniting positive change around the globe and remind ourselves of all the stellar female founders featured on our podcast. Season 2 launches with Siobhan Lyons, fashion director of The September Issues, a magazine celebrating the diversity and po

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Work history

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FounderLucy Hardcastle Studio Limited
May 2016London, United KingdomFull Time
Own studio and limited company established.

Skills

• Digital/ Print
• 2d/3d Artist
• Set Desgin
• Glass Design
• Art Director

Education

Masters Royal College of Art
Sep 2015 - Jul 2017London, United Kingdom
Information Experience Design
BAChelsea College of Arts (UAL)
Sep 2011 - Jul 2014London, United Kingdom
Textile Design - Specialised in Digital Print

Awards

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Site Of The DayAwwards
For Intangible Matter - https://www.awwwards.com/sites/intangible-matter
Site Of The DayFWA
For Intangible Matter - https://thefwa.com/cases/intangible-matter