Lucy Hobbs

Senior Creative

London, United Kingdom
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Projects credited in

About me

Award-winning Senior Creative and founder of The Future is ND - the first-ever neurodiverse network set to champion and empower neurodiversity in the creative and tech industries. Over two decades, I’ve been privileged to work at some of London’s best-known advertising and digital agencies. So when I’m not changing the narrative around neurodiversity, I enjoy developing concepts, art directing and writing for a variety of famous brands, across a mix of channels and platforms. I have the ability to think big, fast, deeply and widely, and can intuitively turn valuable insights into culturally relevant ideas, stories, and experiences. I'm forever curious, with a restless desire to learn new things and to evolve personally. I’m an open and kind collaborator, an empathetic mentor and a hard-working and energetic asset to any team. Recent work includes Creative Lead on the launch of 5 new programs at Channel 5, social media campaign for Purina Friskies at AFG McCann, and successful pitches for Dolce Gusto at Digitas UK, One family Child Trust Fund at We are Futures, and Hasbro and Boden at Creative Drive. Skills include ideation, art direction, creative direction, design, copywriting, strategy, public speaking, neurodiversity consultation, workshop facilitation and mentoring. Please see portfolio link below for recent work:

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  • Advertising
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Mentoring
  • Diversity
  • Creative Consultation

People I’ve worked with

Companies I’ve worked with

  • Creative Equals

    Creative Equals

    • Social Enterprise
  • Women Beyond The Box

    Women Beyond The Box

    • Education & Research
  • C

    Creative Drive

    • V

      Various (Contract / Temp roles)

      Work history


      Freelance Senior Creative

      Various (Contract / Temp roles)

      Aug 2019
      • London, United Kingdom
      • Freelance
      • Recent Freelance Creative Drive - Content for Philips Hue Lighting and Boden pitch Health Unlimited - Osteoporosis awareness campaign for women Syneos Health - Campaign for Ferring Oncology and exhibition stand The Department - Experiential ideas for Facebook Party 2019 OMD UK - Social posts for Quakers - Oats To Go bars and Cruseli One Green Bean - Social pitch for Prudential We are Futures - Successful pitches for One Family Child Trust Fund and Heathrow employee program EY Seren - Internal employee change program campaign CSM Sport and Entertainment - VO5 for men - strategy, key visual, concepts and copy Kindred - Creative PR, stunt and content ideas for Tommee Tippee products and brand