Lucy Hobbs
Available

Lucy Hobbs

Senior CreativeLondon, United Kingdom
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Lucy Hobbs
Available

Lucy Hobbs

Senior CreativeLondon, United Kingdom
About me
Award-winning Senior Creative and founder of The Future is ND - the first-ever neurodiverse network set to champion and empower neurodiversity in the creative and tech industries. Over two decades, I’ve been privileged to work at some of London’s best-known advertising and digital agencies. So when I’m not changing the narrative around neurodiversity, I enjoy developing concepts, art directing and writing for a variety of famous brands, across a mix of channels and platforms. I have the ability to think big, fast, deeply and widely, and can intuitively turn valuable insights into culturally relevant ideas, stories, and experiences. I'm forever curious, with a restless desire to learn new things and to evolve personally. I’m an open and kind collaborator, an empathetic mentor and a hard-working and energetic asset to any team. Recent work includes Creative Lead on the launch of 5 new programs at Channel 5, social media campaign for Purina Friskies at AFG McCann, and successful pitches for Dolce Gusto at Digitas UK, One family Child Trust Fund at We are Futures, and Hasbro and Boden at Creative Drive. Skills include ideation, art direction, creative direction, design, copywriting, strategy, public speaking, neurodiversity consultation, workshop facilitation and mentoring. Please see portfolio link below for recent work:
Projects
  • If You Feed Me Go-Cat
    If You Feed Me Go-CatThis 60" YouTube film brings to life the positive effect your cat has on your home and family if you feed it Go-Cat
  • Limitless Logo and Brand Development
    Limitless Logo and Brand DevelopmentI developed the brand and designed the logo for Limitless - a new change platform focused on unlocking the limitless potential of people from disadvantaged backgrounds.
  • Logo Design
    Logo DesignI designed the new logo for the "Keep Our NHS Public" Campaign
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Projects credited in
  • #DiverseMinds 2.0 – early bird tickets on sale
    #DiverseMinds 2.0 – early bird tickets on saleHow do we unlock the power of divergent thinkers in the workplace? What are the benefits of #diverseminds in the workplace? How do we create welcoming environments where different types of brains can thrive? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment, retention and promotion? Neurodivergents - those with dyslexia, autism, ADHD and dyspraxia – make up about 10% of the population, but skew twice as high in the creative and t
  • #DiverseMinds The Neurodiversity Conference - get tickets here
    #DiverseMinds The Neurodiversity Conference - get tickets hereHow do we unlock the power of divergent thinkers in the workplace? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment? And how do we create welcoming offices where different types of brains can thrive? Whether you're a parent facing challenges with coping at work or an HR director looking to help some of your staff unleash their talents, come and join us for a practical hand-on day of talks, workshops and panels. Thursday 1st March
  • Top 50 Influential Neurodivergent Women 2019
    Top 50 Influential Neurodivergent Women 2019Women Beyond The Box is proud to launch the UK’s first list showcasing 50 Influential Neurodivergent Women. It is estimated that at least 10% of the UK population is Neurodivergent, that is Dyslexia, Dyspraxia, Dyscalculia, Autism, ADHD and Tourette’s. The list was born from a desire to amplify the voices of women who are creating ripples of change within their industries by challenging the narrative around Neurodiversity. We are Female Founders, Scientists, Designers, Creatives, Artists, Actre
Work history
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    Freelance Senior CreativeVarious (Contract / Temp roles)
    London, United KingdomFreelance
    Recent Freelance Creative Drive - Content for Philips Hue Lighting and Boden pitch Health Unlimited - Osteoporosis awareness campaign for women Syneos Health - Campaign for Ferring Oncology and exhibition stand The Department - Experiential ideas for Facebook Party 2019 OMD UK - Social posts for Quakers - Oats To Go bars and Cruseli One Green Bean - Social pitch for Prudential We are Futures - Successful pitches for One Family Child Trust Fund and Heathrow employee program EY Seren - Internal employee change program campaign CSM Sport and Entertainment - VO5 for men - strategy, key visual, concepts and copy Kindred - Creative PR, stunt and content ideas for Tommee Tippee products and brand
Skills
  • Advertising
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Mentoring
  • Diversity
  • Creative Consultation
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    Batchelor (Hons)London College of Communication, UAL
     - London, United Kingdom
    BA Hons (Graphic Design)