Lucy Hughes

Lucy Hughes

Account Executive London, United Kingdom
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Lucy Hughes

Lucy Hughes

Account Executive London, United Kingdom
Projects
  • Parties
    PartiesOver the past few years i’ve been involved with variety of personal events ranging from Hen Parties, to end of year balls, to the Christmas party. These are all events which had a huge success. They exceeded expectations, especially because I worked within small teams and managed a small budget to produce an event with a bigger outcome.
  • Fashion shows in association with local charties
    Fashion shows in association with local chartiesThe event was a massive success with over 400 people attending and an extensive backstage crew consisting of models, dressers, performers and make-up and hair artists all contributing their time to the event. We also had local high street stores as well as large retail stores such as Levis, G-Star and John Lewis donating clothes to the show. It was definitely my biggest challenge but also my most successful as it gained me a huge knowledge of project managing and learning to delegate roles in the most efficient way. Since the event I gained a lot more work experience with other local charities, an up and coming fashion brands and a local hairdressers, coordinating them for hair shows.
  • Festival Activation
    Festival ActivationOver the past 18 months, I’ve been working with some of the biggest festivals in the UK - if not the World - dealing with brand activations in the festival market. I have worked with a global tobacco manufacturer on a yearly project where I ensured I was involved in every aspect from the original client briefing, right through to being onsite for construction and seeing the project through to live completion. We worked extensively with data collated from the festivals to produce an evaluation which we presented back to the client at the end of the season.
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Work history
    Account Executive
    Over 18 months’ experience as an Account Executive, proactively leading the day-today management of account activities for ongoing client projects. ? This includes extensive planning, continually developing solutions within a restricted market that enhance efficiency, campaign development and execution, monitoring and forecasting increasingly large budgets as well as controlling multiple creative processes. ? As Account Handler for Japan Tobacco International (JTI) Festival Activation, I am responsible for delivering a unique retailing experience for consumers at festivals and ensuring we reach our client’s KPIs. ? This account has involved working across 19 of the UK’s top music festivals from Glastonbury to Lovebox retailing tobacco products, contributing to an instinctive client foresight across the client’s brand portfolio.
    Junior Account Executive & Project Planner
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    ? During this role I mainly worked on the Hyundai account creating the aftersales marketing material, where I dealt with the client on a daily basis. ? This role involved contact with dealerships and area managers to ensure they received all relevant materials as well being involved with the creative process with the design team.
Skills
  • Branding
  • Creative Event
  • Festival
  • Live Event
  • Music Event
  • Outdoor Event
  • Party Planning
  • Promotional Event
  • Social Event
  • Brand Management
  • Marketing Strategy
  • Pre Production
  • Coordination
  • Event Organisation
  • Event Planning