Lucy Kaitcer

Lucy Kaitcer

Creative LeadUnited Kingdom
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Lucy Kaitcer

Lucy Kaitcer

Creative LeadUnited Kingdom
About me
Everything begins with an idea, and I make it happen. I'm an Art Director. A creative thinker who loves to scamp. A visualiser who creates magic using Photoshop. But truly ideas are at the core of everything I do.
Projects credited in
  • Heist
    HeistHeist isn't just about revolutionary tights anymore. It's about socks. And shape wear. And a big FU to the sexist underwear industry that creates campaigns with cameras focused on the male gaze.  They had a new logo, colour palette and vibe, but no voice. Yet.  ​In two days I gave Heist a new tone of voice, brand book, website copy, postcard and social assets. They loved the copy so much they splashed it on the shop bags and walls too.     Now Heist looks and sounds like a brand ready to take ov
  • Wunderman Unlimited
    Wunderman UnlimitedWorking with illustrator Jose Mendez, we created a series of gifs showing off the incredible side hustles of Wunderman staff around the world. From rapping to VR, we wanted to prove that if you worked at Wunderman, you'd sit with some pretty talented people.
  • Forever a Parent - Legal & General
    Forever a Parent - Legal & General
  • Legal & General - Bump in the Night
    Legal & General - Bump in the Night
  • Legal & General
    Legal & GeneralWe're here for you According to the NHS “It’s common for pre-school children to develop specific fears or phobias... and common fears in early childhood include animals, heights, water, blood, and the dark”, and Legal and General wanted to acknowledge the strong desire for parents to protect their children from these things, whilst also providing a practical guide to help.Asking young children “How does your family make you feel safe?” or “What do your parents do that makes you feel happy?” the
Skills
  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word